Things to do in Seoul
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Most popular activities in Seoul
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Seoul: Gyeongbok Palace, N Tower, & Local Market City Tour
![South Korea: Nanta Show in Seoul [Hongdae]](https://mediaim.expedia.com/localexpert/50602693/d44cdb6c-4309-4d28-a664-3936ef0c9050.jpg?impolicy=resizecrop&rw=500&rh=280)
What to do in Seoul
Discover the most popular places to visit in Seoul
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Starfield COEX Mall
You can browse for souvenirs when you visit Starfield COEX Mall, a favorite shopping spot in Seoul. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Bukchon Hanok Village
You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Check out the shops and top-notch restaurants in this family-friendly area.
Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Discover the most popular landmarks and neighborhoods in Seoul
Myeong-dong
Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.
Gangnam-gu
Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.
Hongdae
Urban arts and indie music thrive near Hongik University, with graffiti murals adorning Hongdae Mural Street and live music venues aplenty. Shop at independent clothing stalls, vintage shops, and visit quirky theme cafes.
Dongdaemun-gu
Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.
Insa-dong
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.
Jongno-gu
Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.
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