Explore Seoul: its castle, culture, food, and more!

Seoul is brimming withyouthful vibrancy. Art galleries, cinemas, bars and boutiques are dotted allover the city. Seoulites are also in touch with their past, and you’ll findplenty of instances of traditional Korean culture in palaces and theatres.

Korea has suffered frommany conflicts, and some of the bruises still show in Seoul. The city’s FiveGrand Palaces are testament to this; all of these complexes have been destroyedor badly damaged. Today they have largely been restored to their former glory andhouse national treasures, art and traditional architecture. For particularlyfine examples of these palaces, visit Gyeongbokgung, Deoksugungand Changgyeonggung.

Locals possess optimismand friendliness in abundance. Younger Seoulites will be eager to use theirlanguage skills to help you out, and older residents, although not asproficient with their English, are still overwhelmingly warm.

Shopping opportunities inSeoul are boundless. Choose from designer outlets in Myeongdong,traditional craft shops at Insadong and bargain malls at the huge DongdaemunMarket. Wear your new attire while exploring the city’s nightlife. HongdaeYoung Street has an eclectic collection of bars, clubs, live music andindependent cinema.

Soak up classic Koreanculture at venues like Chongdong Theatre. Here, you can marvel atspectaculars featuring traditional music, dance and costume. Sample localcuisine at well-priced stalls and restaurants that serve Korean classics suchas kalguksu (“knife noodles”) or donkas (deep-fried pork cutlets). Foodies willwant to pay homage to the Korean national dish (kimchi) at the PulmuoneKimchi Museum. Kimchi is a fermented vegetable (cabbage, radish orcucumber) dish seasoned with spices. Finish your dining experience with a visitto one of Seoul’s excellent teahouses.

When you want some quiettime, escape to one of Seoul’s regenerated areas, such as CheonggyecheonStream. This stretch of water in the city center features greenery,wildlife and local art. It’s a great example of Seoul’s ability to innovate,educate and entertain all at once.

Seoul has hot summers andcold winters. The best time to visit is around March through May (spring), orSeptember through November (fall) . Navigate the city using the well-priced andefficient subway system, considered one of the best in the world.

Known for

Shopping, Museums and Castles

Explore map

Where to stay in Seoul

Myeongdong
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Myeongdong

Shopping, Rivers, Urban

5/5 (2 Ratings)

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat. 

Jung-gu
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Jung-gu

Shopping, Castles, Dining

4.5/5 (898 Ratings)

Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together. 

Insadong
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Insadong

Culture, Castles, Shopping

5/5 (1 Rating)

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Seocho-gu
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Seocho-gu

Shopping, Skyscrapers, Dining

4.5/5 (24 Ratings)

This riverside district of Seoul is packed with exciting places for discovering South Korean culture, including museums, galleries and theaters.  

Samseong-dong
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Samseong-dong

Known for Temples, Shopping, Aquariums

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Top Hotels in Seoul

Estimated price for 1 night / 2 adults
Image for Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
¥19,916
per night
Oct 6 - Oct 7
4.4/5Wonderful! (2,802 reviews)

"Locarion is great. Near to many attractions, shopping restaurants and transportation options. Overall best hotel for convenience."…"

Reviewed on Sep 10, 2019

Lotte Hotel Seoul
Image for Tmark Grand hotel Myeongdong
Tmark Grand hotel Myeongdong
4.5 out of 5
52, Toegye-ro, Jung-gu, Seoul
¥11,135
per night
Sep 29 - Sep 30
4.4/5Wonderful! (2,548 reviews)

"Great location, friendly staff and clean & comfortable room."…"

Reviewed on Sep 19, 2019

Tmark Grand hotel Myeongdong
Image for ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
¥9,574
per night
Sep 30 - Oct 1
4.5/5Wonderful! (1,055 reviews)

"Very central to everything you might wish to see in Seoul."…"

Reviewed on Sep 18, 2019

ENA Suite Hotel Namdaemun

Popular things to do in Seoul

Dongdaemun Market
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Dongdaemun Market

4.5/5 (582 Ratings)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces. 

Gyeongbok Palace
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Gyeongbok Palace

4.5/5 (643 Ratings)

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

National Museum of Korea
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National Museum of Korea

4.5/5 (200 Ratings)

Marvel as natural light illuminates the galleries of this contemporary museum building, which houses thousands of ancient and valuable Korean objects. 

N Seoul Tower
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Photo provided by Korea Tourism Organization

N Seoul Tower

4.5/5 (470 Ratings)

This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.

Namsan Park
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Namsan Park

4.5/5 (217 Ratings)

Walk amid this peaceful natural environment, ride a cable car and marvel at Seoul’s majestic skyline at this sprawling mountain park.

Deoksugung Palace
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Deoksugung Palace

4.5/5 (213 Ratings)

The smallest of Seoul’s Five Grand Palaces is renowned for its mixture of western and eastern architecture.  

Top activities in Seoul

Demilitarized Zone & with Third Infiltration Tunnel
Image for Demilitarized Zone & with Third Infiltration Tunnel

Demilitarized Zone & with Third Infiltration Tunnel

¥4,194

Venture to the border of South and North Korea, where the unsettling Demilitarized Zone separates the 2 countries in a 2.5-mile-wide (4-km) swath of land lined by tanks, landmines, and electric fences.

Winter Sonata & Nami Island Tour
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Winter Sonata & Nami Island Tour

¥10,030

Enter the world of Winter Sonata on this full-day tour to Nami Island. At the scenic area where Winter Sonata was filmed, get a glimpse of roaming deer, ostriches, and lanes lined with soaring pine trees and then savor a delicious Korean lunch.

Full Day Cheorwon DMZ Tour with Lunch from Seoul
Image for Full Day Cheorwon DMZ Tour with Lunch from Seoul

Full Day Cheorwon DMZ Tour with Lunch from Seoul

¥7,196

Meet our friendly staff at the meeting point in the center of Seoul , after that you will have a day with full of knowledge about the Korea history. It will take about 2 hours to get to Cheorwon and the first stop is Memorial Tower of Baengmagoji Battlefield and Memorial Museum, which you can know more about the Baengma Battlefield.

Palaces, Temple & Folk Museum Morning Tour
Image for Palaces, Temple & Folk Museum Morning Tour

Palaces, Temple & Folk Museum Morning Tour

¥3,556

Explore the cultural heritage of Seoul on this morning tour. See the charming presidential residence, the majestic 13th-century Gyeongbokgung Palace, the vast historical collection at the National Folk Museum, and an ornate Buddhist temple.

Nami Island with Petite France and Garden of Morning Calm
Image for Nami Island with Petite France and Garden of Morning Calm

Nami Island with Petite France and Garden of Morning Calm

¥6,601

Visit the most popular tourist attractions in Korea, Nami Island, Petite France, and Garden of Morning Calm. Nami Island is the most popular tourist attraction in Korea for beautiful sites and picture taking places as well as for the famous TV drama(Winter Sonata) filming site.

Trip to Nami Island with Petite France & Gangchon Rail Bike
Image for Trip to Nami Island with Petite France & Gangchon Rail Bike

Trip to Nami Island with Petite France & Gangchon Rail Bike

¥7,358

Nami Island, known for its attractive landscapes and the beautiful filming location for the famous Korean drama “Winter Sonata”. Petite France is a cute little French village with 16 interesting French-style buildings.

Other places like Seoul

Suwon
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Suwon
Suncheon
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Suncheon
trover photo by Jeong Young Woo
Tokyo
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Tokyo
Shanghai
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Shanghai