Seongbuk-dong
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour including Hotel Pick up
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Ultimate Korea DMZ Tour from Seoul (Gondola & Suspension Bridge)
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Seongbuk-dong Hotel Deals
ENA Suite Hotel Namdaemun
Excellent staff. Would definitely go back again.
Reviewed on Jan 10, 2026
Sotetsu Hotels The Splaisir Seoul Myeongdong
Everything from the kind and courteous housekeeping staff to the reception staff. The hotel is not one to miss out on. The breakfast was spectacular also, plenty of choice and well worth the money paid for it.
Reviewed on Dec 28, 2025
HOTEL THE BOTANIK SEWOON MYEONGDONG
Breakfast was good. Friendly and helpful hotel staff.
Reviewed on Jan 12, 2026
Royal Hotel Seoul
The location is extremely convenient, and the accommodation quality and overall environment are comfortable, making it an excellent alternative to a five-star hotel.
Reviewed on Jan 11, 2026
Grand Hyatt Seoul
Clean, filtered water and coffee maker available in room which is convenient for longer stays.
Reviewed on Nov 14, 2025
Shilla Stay Gwanghwamun Myungdong
Clean bed setting and room. I'll stay next trip also.
Reviewed on Jan 12, 2026
Other neighborhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Gwangjang Market and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.
Jongno-gu
Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Dongdaemun History and Culture Park and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Dongdaemun History and Culture Park and Myeongdong Street.
Seongbuk-dong
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