Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa Temple, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.

Known for

Shopping, Skyscrapers and Temples

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Top Hotels in Samseong-dong

Estimated price for 1 night / 2 adults
Image for L7 Gangnam by LOTTE
L7 Gangnam by LOTTE
4 out of 5
415, Teheran-ro, Gangnam-gu, Seoul
¥10,230/night
Aug 19 - Aug 20
4.5/5Wonderful! (1,059 reviews)

"Like the lobby restaurant lounge facility Hated lack of parking space"…"

Reviewed on Jul 13, 2019

L7 Gangnam by LOTTE
Image for Hotel Peyto Samseong
Hotel Peyto Samseong
4 out of 5
9, Teheran-ro 87-gil, Gangnam-gu, Seoul
¥7,294/night
Jul 30 - Jul 31
4.2/5Excellent! (1,084 reviews)

"I came to South Korea not learning enough Korean to start. At peyto, this was no problem as the staff knew English and were very accommodating of my attempts to learn Hangul. Everything was awesome, the room was exactly the right size and everything was so well thought out. I don’t know how to use ..."…"

Reviewed on Jul 16, 2019

Hotel Peyto Samseong
Image for InterContinental Seoul COEX
InterContinental Seoul COEX
5 out of 5
524, Bongeunsa-ro, Gangnam-gu, Seoul
¥15,317/night
Jul 23 - Jul 24
4.5/5Wonderful! (1,272 reviews)

"Location was good. They have good gym and swimming pool. Breakfast was good, too."…"

Reviewed on Jul 8, 2019

InterContinental Seoul COEX
Image for Grand InterContinental Seoul Parnas
Grand InterContinental Seoul Parnas
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul
¥18,964/night
Jul 25 - Jul 26
4.5/5Wonderful! (1,032 reviews)

"The toilet do not flush well, most of the time you have to flush 2 times. I recommend to use fully automatic toilet with washing devise (Washlet), from my experience TOTO brand flush better than any other toilet."…"

Reviewed on Jul 5, 2019

Grand InterContinental Seoul Parnas
Image for Oakwood Premier Coex Center
Oakwood Premier Coex Center
5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu, Seoul
¥19,737/night
Aug 18 - Aug 19
4.6/5Wonderful! (603 reviews)

"I spent many hours looking at hotels in Seoul and eventually chose this one because of the reviews and location. It was absolutely perfect. We had a room with kitchen and living area, two bedrooms and two bathrooms. It was like a full size apartment and both rooms had good beds rather than the children ..."…"

Reviewed on Jul 10, 2019

Oakwood Premier Coex Center
Image for Ramada Seoul
Ramada Seoul
4 out of 5
112-5 Samsung-Dong Gangnam-Gu, Seoul
¥7,629/night
Aug 18 - Aug 19
3.5/5Good! (1,309 reviews)

"Convenience locations and easy to get subways to go anywhere."…"

Reviewed on Jul 8, 2019

Ramada Seoul

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