Things to do in Seoul

Find and book activities, attractions and tours

Seoul featuring a city and modern architecture as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a city, a river or creek and modern architecture
Lotte World Tower showing landscape views, a city and a bay or harbor
Myeongdong showing central business district and a city as well as a small group of people
  • find price illustration

    Explore activities

    Explore thousands of experiences from activities and attractions to day tours and transfer.
  • calendar shield illustration

    Book with ease

    Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities.
  • trophy illustration

    Treat yourself

    Members save % or more when you book activities.

Most popular activities in Seoul

Tours & day trips

See all 535 activities
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Activity duration is 7 hours and 30 minutes
9.6 out of 10 with 94 reviews
Free cancellation available
The previous price was ￥5,480 and current price is ￥4,658 per adult
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)Opens in new tab

Private & custom tours

See all 160 activities
Seoul Night Palace & Market Food Tour (Vehicle Included)

Seoul Night Palace & Market Food Tour (Vehicle Included)

Activity duration is 4 hours
10.0 out of 10 with 8 reviews
Free cancellation available
Price is ￥13,622 per adult
Seoul Night Palace & Market Food Tour (Vehicle Included)Opens in new tab

Classes & workshops

See all 59 activities
Seoul: Korean BBQ Place of the Month Curated by the Host

Seoul: Korean BBQ Place of the Month Curated by the Host

Activity duration is 1 hour and 30 minutes
Free cancellation available
Price is ￥5,430 per adult
Seoul: Korean BBQ Place of the Month Curated by the HostOpens in new tab

Adventure & outdoor

See all 45 activities
Seoul: Nami Island and Garden of Morning Calm opt Railbike

Seoul: Nami Island and Garden of Morning Calm opt Railbike

Activity duration is 10 hours
9.6 out of 10 with 30 reviews
Free cancellation available
Price is ￥6,557 per adult
Seoul: Nami Island and Garden of Morning Calm opt RailbikeOpens in new tab

Shopping & fashion

See all 18 activities
Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Activity duration is 4 hours
9.4 out of 10 with 9 reviews
Free cancellation available
Price is ￥5,010 per adult
Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang TourOpens in new tab

What to do in Seoul

Discover the most popular places to visit in Seoul

Myeongdong Street

Myeongdong Street

4.5/5(102 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.

Myeongdong Street
Lotte World

Lotte World

4.5/5(347 reviews)

Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this culturally rich area.

Lotte World
Dongdaemun Market which includes street scenes, nightlife and night scenes

Dongdaemun History and Culture Park

4.5/5(665 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
Lotte World Tower which includes a skyscraper

Lotte World Tower

4.5/5(129 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Namdaemun Market which includes a city, markets and street scenes

Namdaemun Market

4.5/5(417 reviews)

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Gyeongbok Palace showing a square or plaza and heritage architecture as well as a small group of people

Gyeongbokgung Palace

4.5/5(757 reviews)

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

4.5/5(324 reviews)

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
COEX Convention and Exhibition Center showing signage

Starfield COEX Mall

4.5/5(157 reviews)

During your visit to Seoul, you can find the perfect gifts to bring home at Starfield COEX Mall. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.

Starfield COEX Mall
Bukchon Hanok Village

Bukchon Hanok Village

4.5/5(96 reviews)

You can find out about the history of Seoul with a visit to Bukchon Hanok Village. Check out the shops and top-notch restaurants in this culturally rich area.

Bukchon Hanok Village

Discover the most popular landmarks and neighborhoods in Seoul

Myeongdong showing shopping, street scenes and a city

Myeong-dong

5/5(2 area reviews)

Major shopping and tourism hub, Myeongdong boasts mid-to-high priced retail stores, international brands, and Korean cosmetics. Explore pedestrian-friendly streets, visit Myeongdong Cathedral, and easily access Seoul Subway Lines 2 and 4.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Heavily concentrated wealth and high-end shopping areas like Apgujeong, COEX Mall, and Garosugil define this district. Explore Bongeun Temple and savor modern Korean cuisine at upscale restaurants near Park Hyatt Hotel.

Gangnam-gu
Hongdae which includes street scenes, outdoor art and signage

Hongdae

Urban arts and indie music thrive near Hongik University, with graffiti murals adorning Hongdae Mural Street and live music venues aplenty. Shop at independent clothing stalls, vintage shops, and visit quirky theme cafes.

Hongdae
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(44 area reviews)

Home to the University of Seoul and bustling Cheongnyangni Station, Dongdaemun District offers a lively atmosphere with Gyeongdong Market's herbal medicine and agricultural delights. Explore cultural sites like King Sejong Memorial and Seonnongdan.

Dongdaemun-gu
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(380 area reviews)

Historic center of Seoul, Jongno District boasts palaces like Gyeongbokgung and Changdeokgung, museums such as Art Center Nabi, and the vibrant Gwangjang Market. Explore Insa-dong, Cheonggyecheon stream, and Jogyesa temple for a rich cultural experience.

Jongno-gu
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Historic meets modern in this central district of Seoul, where good food, unique architecture and mountainous green spaces come together.

Jung-gu

Popular day trips from Seoul

Incheon featuring a garden, a city and a skyscraper

Incheon

Bucheon

Bucheon

Photo by Jordan Waitt

Seongnam

Photo by Algirdas Sidiskis

Anyang

Photo by Jordan Waitt

Uijeongbu

Gwangmyeong

Gwangmyeong

Goyang

Goyang

Photo "Gimpo" by kykoh (CC BY) / Cropped from original
Photo by kykoh (CC BY)

Gimpo

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighborhoods on foot. Only 2 kilometers from the city center of Seoul is Jung-gu and Myeong-dong is 0.64 kilometers away.
What are some activities to do in Seoul with kids?
Whether you're vacationing with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighborhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.

Explore a world of travel with Expedia