Samseong-dong

Seoul

A modern indoor space with a glass staircase, metal scaffolding, and a sign reading "North".
A large bronze sculpture of a hand holding a bottle labeled "GANG NAMI STYLE" in an urban setting with tall buildings and a clear sky.
A modern shopping mall with escalators, glass railings, and illuminated signs.
A Zara Home store with a modern interior design, featuring a bed, a mannequin, and various home decor items.
A cluster of modern skyscrapers with reflective glass facades under a clear blue sky.

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Stay near popular Samseong-dong attractions

Things to do


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is ¥28,453 per night from Nov 22 to Nov 23
¥28,453
¥31,298 total
Nov 22 - Nov 23
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,926 reviews)
"My 10-day stay at L7 was amazing! The staff were wonderful and very professional, and the breakfast was delicious every morning. The location is excellent too, with great restaurants and shopping right nearby at COEX Mall. It also made a great base for exploring the rest of Seoul, from Hongdae and ..."

Reviewed on Oct 25, 2026

L7 GANGNAM by LOTTE HOTELS
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is ¥25,961 per night from Nov 22 to Nov 23
¥25,961
¥28,783 total
Nov 22 - Nov 23
includes taxes & fees
Book a stay at this family-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our reviews. ...
8.6/10 Excellent! (1,084 reviews)
"The front desk agents were wonderful and very helpful. They assisted with the storage of my bags while I was at an appointment. The room was beautiful and the shower was great! I recommend this hotel! It’s close to Starfield Library and COEX Mall."

Reviewed on Oct 24, 2026

Shilla Stay Samsung COEX Center
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is ¥70,189 per night from Nov 22 to Nov 23
¥70,189
¥84,929 total
Nov 22 - Nov 23
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,005 reviews)
"Amazing location - convenient for attending conference at COEX; lots of eateries and shopping available. Staff was amazing, friendly and very helpful."

Reviewed on Oct 24, 2026

Grand InterContinental Seoul Parnas by IHG
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ¥22,413 per night from Nov 18 to Nov 19
¥22,413
¥24,831 total
Nov 18 - Nov 19
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (2,233 reviews)
"Room and hotel were very clean. Very lovely staff. Great location to public transit. Surrounded by construction, so a bit noisy and dirty. Bed is very comfortable and in room storage and appliances were great. Room 2015 - the door had issues locking all week. Elevators were slow."

Reviewed on Oct 25, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Roynet Hotel Seoul Mapo

Roynet Hotel Seoul Mapo

3 out of 5
67, Mapo-daero, Mapo-gu Seoul
The price is ¥22,720 per night from Nov 2 to Nov 3
¥22,720
¥25,190 total
Nov 2 - Nov 3
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
9.2/10 Wonderful! (1,247 reviews)
"Great location and stay for a family of four"

Reviewed on Oct 25, 2026

Roynet Hotel Seoul Mapo
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

323 Gangnam-daero, Seocho-gu Seoul
The price is ¥12,349 per night from Nov 8 to Nov 9
¥12,349
¥13,677 total
Nov 8 - Nov 9
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and parking (surcharge). Our guests praise the breakfast and the helpful ...
Toyoko Inn Seoul Gangnam
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Samseong-dong

Find the best Samseong-dong areas and neighborhoods for the activities you enjoy most. Learn more about Samseong-dong
Learn more about Samseong-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Starfield COEX Mall.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Samseong-dong

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