Samseong-dong

Seoul

Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong
Samseong-dong

With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa TempleOpens in a new window, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Stay near popular Samseong-dong attractions


Samseong-dong Hotel Deals

L7 GANGNAM by LOTTE HOTELS

L7 GANGNAM by LOTTE HOTELS

4 out of 5
415 Teheran-ro, Gangnam-gu Seoul
The price is ¥18,456 per night from Jul 13 to Jul 14
¥18,456
¥20,302 total
Jul 13 - Jul 14
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,855 reviews)
"Definitely not for family. Good for business or solo travel. Not much to do in the area unless you’re drinking or eating. A bit noisy and a lot of drunk business men outside in the 7-11 area. Staff at breakfast reminded me that it ends at 10am 3times. I was pleasant but I understood the for ..."

Reviewed on Jun 12, 2026

L7 GANGNAM by LOTTE HOTELS
Grand InterContinental Seoul Parnas by IHG

Grand InterContinental Seoul Parnas by IHG

5 out of 5
521, Teheran-ro, Gangnam-gu Seoul
The price is ¥47,630 per night from Jul 13 to Jul 14
¥47,630
¥57,632 total
Jul 13 - Jul 14
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the helpful staff and the property condition in ...
9.6/10 Exceptional! (1,011 reviews)
"always good service"

Reviewed on Jun 12, 2026

Grand InterContinental Seoul Parnas by IHG
Shilla Stay Samsung COEX Center

Shilla Stay Samsung COEX Center

4 out of 5
506, Yeongdong-daero Seoul Seoul
The price is ¥19,741 per night from Jul 13 to Jul 14
¥19,741
¥21,715 total
Jul 13 - Jul 14
includes taxes & fees
Book a stay at this family-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast (surcharge). Our guests praise the clean rooms in our reviews. ...
8.4/10 Very Good! (1,017 reviews)
"Efficient and Friendly Team"

Reviewed on Jun 5, 2026

Shilla Stay Samsung COEX Center
Oakwood Premier Coex Center

Oakwood Premier Coex Center

5 out of 5
46, Teheran-ro 87-gil, Gangnam-gu Seoul Seoul
The price is ¥32,116 per night from Jun 21 to Jun 22
¥32,116
¥38,861 total
Jun 21 - Jun 22
includes taxes & fees
Book a stay at this luxury aparthotel in Seoul. Enjoy free WiFi, free parking, and a casino. Our guests praise the helpful staff in our reviews. Popular attractions ...
9.2/10 Wonderful! (1,638 reviews)
"Accessibility to the shopping mall and nearby restaurants is excellent."

Reviewed on Jun 12, 2026

Oakwood Premier Coex Center
The Westin Seoul Parnas

The Westin Seoul Parnas

5 out of 5
524, Bongeunsa-ro, Gangnam-gu Seoul Seoul
The price is ¥44,183 per night from Jun 22 to Jun 23
¥44,183
¥53,460 total
Jun 22 - Jun 23
includes taxes & fees
Book a stay at this luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.4/10 Exceptional! (192 reviews)
"It’s very clean and modern. Staff are nice and curious. My family enjoyed staying at the Westin Seoul Parnas."

Reviewed on Jun 10, 2026

The Westin Seoul Parnas
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is ¥22,073 per night from Jun 30 to Jul 1
¥22,073
¥24,585 total
Jun 30 - Jul 1
includes taxes & fees
Book a stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,528 reviews)
"Clean Room, staff are helpful, kitchen and bathroom are clean. Location are great walking distance to Ejiro 3 Ga metro station, there is also a e-mart at second floor of the hotel. Will recommend this for family traveling with kids."

Reviewed on Jun 12, 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Samseong-dong

Find the best Samseong-dong areas and neighborhoods for the activities you enjoy most. Learn more about Samseong-dong
Learn more about Samseong-dong

Myeong-dong

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Gangnam-gu

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch.

Hongdae

Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Insa-dong

Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.



Samseong-dong

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