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"Asaya Hotel is not only our favorite hotel in Kinugawa Onsen — it is honestly the main reason we return to Kinugawa Onsen at least once a year. Every stay reminds us why this hotel is so special. We love the beautiful onsen facilities, especially the public baths with their larger and more spacious atmosphere. I personally prefer the public onsens, where I can fully relax and enjoy the traditional hot spring experience. My wife, on the other hand, especially enjoyed the private hot spring bath in our room, which she used throughout our stay. Having that private bath made the experience even more relaxing and convenient. The food is another major highlight. Both the breakfast and dinner buffets are excellent, with a wide variety of choices and consistently good quality. The buffet experience is one of the things we always look forward to whenever we stay here. Most importantly, the staff are genuinely friendly, professional, and caring. On the day of our departure, the taxi we had reserved was cancelled without our knowledge. Instead of simply apologizing or leaving us to figure it out, the hotel staff personally drove us to the train station. That level of hospitality really touched us and showed the heart of Japanese omotenashi service. Asaya Hotel continues to be our “only hotel” choice whenever we visit Kinugawa Onsen. Between the onsens, the food, the service, and the warm hospitality, it truly feels like a place worth coming back to every year."

"I don’t get why there are so many foreign workers. At the check-in and the housekeeping. It’s subtle details but they’re Japanese is not fluent, or they don’t smile immediately when they see you, or immediate greet you. I shouldn’t have to walk up and say hi first for them to look up. And non-customer related conversations should be done quietly behind. I want to be treated as a customer, not someone who is just someone to be attended. Also regardless they are housekeeping, it is Japanese custom to smile, bow, and be greeted. Also why do I have to speak English in a Japanese hotel? They should understand Japanese."

"The WiFi didn't work and the excuse the staff gave me was that my computer was an older model. I have never had any trouble with any other hotel before nor since."

"Tourist IG trap. Feels nothing like Japanese. Very much an American ran hotel that pretends to be Japanese. Food both breakfast and dinner very westernized Japanese food and don’t taste good. Everything is designed to look good for a camera but no substance. My shoes were very dirty from a hike. Staff informed us they shoe cleaning service for free. Turns out just tapping the shoe. I went to front desk and ask if I can pay for a proper shoe clean. Staff was confident they have this service but this isn’t his “department” and informed me they will have the “proper team” contact me to arrange, never heard back! Horrible service. Incredible over priced for what they provide. I moved from a Japanese brand ryokan and this hotel can’t remotely compare in service and room, and they are also much more competitively price. This place is just a IG trap!!! The hype is a fraud. "

"Lovely staff, ample parking and a spacious, clean room. The room layout is a little strange with the sink being in the bedroom with a screen divider and there seems to be more attention to style than practicalities i.e. no hooks, shelves, drawers etc. However, we had a great stay and good nights' sleep. "

"Spa and pools were premium. Staff is laways friendly and helpful. We stayed on the Ninth floor Club9 with an osen in the room. Most excellent!"

"Very nice hotel with a great location!"

"I had a hard time finding this property. I went to a wrong place and met a local that helped communicate with a staff. Few minutes after, one of them came walking to find me. I really enjoyed this place. It’s not too far from the shrine and downtown area. Amenities are excellent and lovely staff"

"Fairly new Hotel. No dinning restaurant however hotel provides free snack for the first 100 guests 8 PM to 11 pm. Our snack was sashimi rice with hot soup and pickles. Hotel staff refer a Restaurant nearby. The restaurant was very good. The hotel breakfast was wonderful."