Florence, OR

Travel Guide

Florence
Florence
Florence which includes general coastal views, rugged coastline and a lighthouse
Florence
Florence
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Driftwood Shores Resort And Conference Center

Driftwood Shores Resort And Conference Center

3 out of 5
88416 1st Ave Florence OR
The price is ¥14,065 per night from Mar 11 to Mar 12
¥14,065
¥15,824 total
Mar 11 - Mar 12
includes taxes & fees
Book a stay at this beach hotel in Florence. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
8.2/10 Very Good! (1,158 reviews)
The hot tub was great and worked properly. They kept it clean. Staff was friendly and helpful. Would stay here again.

Reviewed on Mar 9, 2026

Driftwood Shores Resort And Conference Center
Economy Inn

Economy Inn

2 out of 5
3829 Highway 101 Florence OR
The price is ¥8,798 per night from Mar 16 to Mar 17
¥8,798
¥9,898 total
Mar 16 - Mar 17
includes taxes & fees
Stay at this motel in Florence. Enjoy free WiFi, free parking, and a free casino shuttle. Our guests praise the helpful staff and the clean rooms in our reviews. ...
6.8/10 (733 reviews)
didn't use either

Reviewed on Mar 7, 2026

Economy Inn
River House Inn, a Baymont by Wyndham

River House Inn, a Baymont by Wyndham

2 out of 5
1202 Bay Street Florence OR
The price is ¥18,596 per night from Mar 14 to Mar 15
¥18,596
¥20,920 total
Mar 14 - Mar 15
includes taxes & fees
Book a stay at this business-friendly motel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.6/10 Excellent! (1,003 reviews)
Staff is super friendly and accommodating.

Reviewed on Mar 5, 2026

River House Inn, a Baymont by Wyndham
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Overlooking Old Town yet In a Secluded Forest Setting

Overlooking Old Town yet In a Secluded Forest Setting

Florence OR
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions Suislaw River Bridge and Historic Old Town Florence ...
8.2/10 Very Good! (147 reviews)
Nice view & secluded for Florence OR.

Reviewed on Feb 18, 2026

Overlooking Old Town yet In a Secluded Forest Setting
Little Beach Bungalow - just two blocks to beach! WIFI. Partial ocean views

Little Beach Bungalow - just two blocks to beach! WIFI. Partial ocean views

Florence OR
Book a stay at this family-friendly vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Heceta Beach and North Jetty ...
10/10 Exceptional! (222 reviews)
Location worked well for our visit enjoyed view

Reviewed on Feb 20, 2026

Little Beach Bungalow - just two blocks to beach! WIFI. Partial ocean views
Lakeside cabin on the Central Oregon Coast

Lakeside cabin on the Central Oregon Coast

Florence OR
Stay at this cabin in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions Darlingtonia State Natural Site and Sand Master Park are ...
10/10 Exceptional! (89 reviews)
Cozy little hideaway. Our pup loved it! Had all the comforts of home.

Reviewed on Jan 16, 2026

Lakeside cabin on the Central Oregon Coast
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Florence

4.3
Top Destination
5 - Excellent
204
5 - Excellent 43%
4 - Good
230
4 - Good 48%
3 - Okay
38
3 - Okay 8%
2 - Disappointing
4
2 - Disappointing 1%
1 - Terrible
2
1 - Terrible 0%

4/5 - Good

Verified traveler

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler

always loved florence !since my first visit.

3/5 - Okay

Verified traveler

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler

Love the area food was great and people were friendly

Cities near Florence

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