Florence, AL

Travel Guide

A red brick building with a white roof, surrounded by trees and parked cars.
A cozy reading nook with a brick wall, a wooden bookshelf filled with books, a small armchair, and a framed photograph.
A suburban street with a brick house, parked cars, and lush green trees.
A historic building with a gabled roof and columns, surrounded by lush green trees and parked cars.
A wooden table with candles, plates, and cutlery.

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Find the best Florence areas and neighborhoods for the activities you enjoy most. Learn more about Florence
Learn more about Florence

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is ¥24,110 per night from Nov 8 to Nov 9
¥24,110
¥27,832 total
Nov 8 - Nov 9
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is ¥13,865 per night from Nov 29 to Nov 30
¥13,865
¥15,945 total
Nov 29 - Nov 30
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (885 reviews)
"Good eggs but need more options. Only two juices"

Reviewed on Nov 6, 2026

Comfort Suites Florence Shoals Area
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG

2.5 out of 5
180 Etta Gray Street Florence AL
The price is ¥16,536 per night from Nov 22 to Nov 23
¥16,536
¥19,016 total
Nov 22 - Nov 23
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST by IHG
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
#424 DOWNTOWN FLORENCE HOME CLOSE TO EVERYTHING!

#424 DOWNTOWN FLORENCE HOME CLOSE TO EVERYTHING!

Florence AL
Stay at this vacation home in Florence. Enjoy a garden, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Pope's Tavern ...
8.4/10 Very Good! (26 reviews)
"i loveddd everything about this house the front room was so big and the couches was do nice,and the rooms wass beautiful no complaints from any of my other guest"

Reviewed on Nov 1, 2026

#424 DOWNTOWN FLORENCE HOME CLOSE TO EVERYTHING!
Historic downtown loft with exposed brick on N. Court St.

Historic downtown loft with exposed brick on N. Court St.

Florence AL
Stay at this apartment in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Shoals Community Theater and Kennedy-Douglass ...
10/10 Exceptional! (36 reviews)
"Excellent location, owner and process. Will be back"

Reviewed on Oct 16, 2026

Historic downtown loft with exposed brick on N. Court St.
Pet-friendly 3-bedroom house in Florence, AL two mile from UNA!

Pet-friendly 3-bedroom house in Florence, AL two mile from UNA!

Florence AL
Stay at this vacation home in Florence. Enjoy laundry facilities and air conditioning. Popular attractions W.C. Handy Home and Flowers Hall are located ...
7/10 Good! (2 reviews)
"We killed four roaches. The towels were not absorbent. The neighborhood had animals roaming around. The front steps were steep and hard to climb. I would not recommend"

Reviewed on Oct 11, 2026

Pet-friendly 3-bedroom house in Florence, AL two mile from UNA!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Florence attractions

Things to do

Cities near Florence