Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Wilson Park Fountain Downtown Florence Alabama Spring Sunny with Two Concrete Benches on either Side

East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
The price is ¥26,838 per night from Mar 12 to Mar 13
¥26,838
¥30,983 total
Mar 12 - Mar 13
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (831 reviews)
Yes,

Reviewed on Mar 5, 2026

The Stricklin Hotel
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is ¥17,911 per night from Mar 22 to Mar 23
¥17,911
¥20,599 total
Mar 22 - Mar 23
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (781 reviews)
Very clean

Reviewed on Feb 19, 2026

Comfort Suites Florence Shoals Area
Renaissance Shoals Resort & Spa

Renaissance Shoals Resort & Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is ¥42,443 per night from Mar 11 to Mar 12
¥42,443
¥48,809 total
Mar 11 - Mar 12
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (766 reviews)
I stayed overnight for a leadership conference. My room was ready early so that was a plus. I had a balcony overlooking the pool with a river view, in which I witnessed an amazing sunrise. I did have an issue with the cleanliness of my shower. There was long dark hair on the shower wall where someone ...

Reviewed on Mar 3, 2026

Renaissance Shoals Resort & Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Lagniappe in Florence

Lagniappe in Florence

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
9.8/10 Exceptional! (31 reviews)
My only choice when coming to Florence! Love this property!

Reviewed on Mar 6, 2026

Lagniappe in Florence
ReNew At JW's & bring your Dog too!

ReNew At JW's & bring your Dog too!

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions River Heritage Park and Tom Braly Stadium are ...
10/10 Exceptional! (1 review)
Work trip in Florence
Loved this little house. It had everything I needed and was close to my work. Majority of my stay I was alone and I felt totally safe. Definitely recommend this place!

Reviewed on Apr 25, 2025

ReNew At JW's & bring your Dog too!
The Porchside Perch Walkable to UNA, Downtown Florence, Seven Points

The Porchside Perch Walkable to UNA, Downtown Florence, Seven Points

Florence AL
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions Flowers Hall and Tom Braly Stadium are located ...
10/10 Exceptional! (5 reviews)
We enjoyed our stay at The Porchside Perch. We were pleasantly surprised to find microwave popcorn in the coffee basket. That was perfect on our first cold, rainy, night. We were also tickled by the couch and chair in the living room being power recliners. The walk in shower is larger than it appears ...

Reviewed on Jan 19, 2026

The Porchside Perch Walkable to UNA, Downtown Florence, Seven Points
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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