Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Top Hotels in Florence

Estimated price for 1 night / 2 adults
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
¥12,077
per night
Dec 1 - Dec 2

Located in East Florence, this spa resort is within a 10-minute walk of Wilson Lake, Renaissance Tower, and River Heritage Park. Shoals Conference Center and ...

4.6/5Wonderful! (304 reviews)

"not enough parking and no free coffee in lobby. Never stayed at a hotel that did not have free coffee in the lobby!!"…"

Reviewed on Nov 16, 2019

Marriott Shoals Hotel And Spa
Hampton Inn & Suites Florence-Downtown
Hampton Inn & Suites Florence-Downtown
2.5 out of 5
505 S Court St, Florence, AL
¥10,673
per night
Nov 24 - Nov 25

Located in the heart of Florence, this hotel is within a 15-minute walk of Shoals Community Theater, Kennedy-Douglass Center for the Arts, and Indian Mound and ...

4.6/5Wonderful! (357 reviews)

"Clean room, friendly staff, breakfast was fantastic and great choice, lady serving breakfast super nice"…"

Reviewed on Nov 11, 2019

Hampton Inn & Suites Florence-Downtown
Days Inn by Wyndham Muscle Shoals
Days Inn by Wyndham Muscle Shoals
2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
¥5,708
per night
Dec 1 - Dec 2

Located in the heart of Muscle Shoals, this hotel is 0.8 mi (1.3 km) from Fame Recording Studios and within 3 mi (5 km) of Muscle Shoals Sound Studios and Tuscumbia ...

3.8/5Good! (250 reviews)

"Everything was good, except for many of the tv channels kept freezing."…"

Reviewed on Nov 4, 2019

Days Inn by Wyndham Muscle Shoals

Popular things to do in Florence

Frank Lloyd Wright Rosenbaum House
Image for Frank Lloyd Wright Rosenbaum House

Frank Lloyd Wright Rosenbaum House

4.5/5(21 reviews)

One of the world's most famous architects left an indelible mark on Alabama with this stylish house, which is now a museum showcasing his signature organic style.

Top activities in Florence

Muscle Shoals Sound Studio tour in Sheffield Alabama
Image for Muscle Shoals Sound Studio tour in Sheffield Alabama

Muscle Shoals Sound Studio tour in Sheffield Alabama

¥1,312

The guided tour starts at the bottom of the hour in the basement of the iconic studio with an overview of the albums recorded there, two short videos and a some rock and roll surprises! Next is the “listening porch” and how it contributes to the success of the recording studio.

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