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FlorenceUnited States of America

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Top Hotels in Florence

Estimated price for 1 night / 2 adults
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is ¥16,846 per night

Located in East Florence, this spa resort is within a 10-minute walk of Wilson Lake, Renaissance Tower, and River Heritage Park. Shoals Conference Center and ...

4.6/5Wonderful! (380 reviews)

"Swimming pool & the rooms were nice very clean. Hope to go back befour summer is over.Will try going on a week day maybe pool want be so full."…"

Reviewed on Aug 3, 2020

Marriott Shoals Hotel And Spa
Hampton Inn & Suites Florence-Downtown
Hampton Inn & Suites Florence-Downtown
2.5 out of 5
505 S Court St, Florence, AL
The price is ¥10,394 per night

Located in the heart of Florence, this hotel is within a 15-minute walk of Shoals Community Theater, Kennedy-Douglass Center for the Arts, and Indian Mound and ...

4.6/5Wonderful! (396 reviews)

"Super friendly welcome to the property. Great clean rooms and a wonderful breakfast even during the Pandemic recovery. Kudos to the Staff!! Not much boat parking as we were there for a fishing event."…"

Reviewed on Jul 24, 2020

Hampton Inn & Suites Florence-Downtown
The ColdWater Inn
The ColdWater Inn
3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
The price is ¥11,549 per night

Situated in Tuscumbia, this hotel is within 2 mi (3 km) of Alabama Music Hall of Fame, Tuscumbia Railway Museum, and Spring Creek Golf Course. Spring Park and ...

4.4/5Excellent! (194 reviews)

"A GREAT place to stay when visiting the Shoals area!!!"…"

Reviewed on Jul 8, 2020

The ColdWater Inn

Popular places to visit in Florence

Spring Park
Image for Spring Park

Spring Park

4.5/5(35 reviews)

Explore the great outdoors at Spring Park, a lovely green space in Tuscumbia. Take in the live music in this walkable area.

Frank Lloyd Wright Rosenbaum House
Image for Frank Lloyd Wright Rosenbaum House

Frank Lloyd Wright Rosenbaum House

4.5/5(25 reviews)

One of the world's most famous architects left an indelible mark on Alabama with this stylish house, which is now a museum showcasing his signature organic style.

Top things to do in Florence

Muscle Shoals Sound Studio Tour in Sheffield Alabama
Image for Muscle Shoals Sound Studio Tour in Sheffield Alabama

Muscle Shoals Sound Studio Tour in Sheffield Alabama

Per adult

Reviews of Florence


Top Destination

5 - Excellent
5 - Excellent 46.666666666666664%
4 - Good
4 - Good 46%
3 - Okay
3 - Okay 5.333333333333333%
2 - Disappointing
2 - Disappointing 2%
1 - Terrible
1 - Terrible 0%

5/5 - Excellent


Mar 7, 2020

Florence is my hometown. I have nothing negative to say about it.

5/5 - Excellent


Jan 16, 2020

I love Florence and it is beauriful, I love the country life style. The people are very friendly. Florence is great.

4/5 - Good

Verified traveler

Dec 5, 2019

Retirement city

4/5 - Good

Verified traveler

Dec 1, 2019

We were there looking at properties to possibly move there or nearby. Sorry, too mu h of a tourist trap

5/5 - Excellent

Verified traveler

Nov 26, 2019

Florence is a great town!!

5/5 - Excellent

Verified traveler

Nov 17, 2019

Florence is good experience