Florence, AL

Travel Guide

Florence showing heritage architecture and a garden
Florence which includes a house and interior views
Florence which includes a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Default Image

East Florence

4.5/5(18 area reviews)

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is ¥42,547 per night from Aug 11 to Aug 12
¥42,547
¥48,929 total
Aug 11 - Aug 12
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (721 reviews)
I Don’t Want To Leave
"The hotel staff, bellmen, hotel room was excellent. Check-in was very quick. The bellman was very friendly and knowledgeable about the hotel. The hotel room was so comfortable and the balcony view overlooking TVA and Florence landscape was very nice.Very clean. I wanted to add an extra night but ..."

Reviewed on Jul 24, 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is ¥9,937 per night from Aug 11 to Aug 12
¥9,937
¥11,428 total
Aug 11 - Aug 12
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (826 reviews)
"Clean, no hassle checking in, good vary for gluten n sa"

Reviewed on Aug 4, 2025

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (727 reviews)
"No parking on property. But there is a parking garage 1 block away"

Reviewed on Aug 4, 2025

The Stricklin Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Rare Find Downtown Florence 2 Br

Rare Find Downtown Florence 2 Br

Florence
Stay at this vacation home in Florence. Enjoy patios. Popular attractions W.C. Handy Home and Shoals Community Theater are located nearby.
9.6/10 Exceptional! (19 reviews)
"The host is quick to respond with any problems and make it right."

Reviewed on Jun 13, 2025

Rare Find Downtown Florence 2 Br
Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!

2 out of 5
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions Kennedy-Douglass Center for the Arts and Tom Braly ...
9.6/10 Exceptional! (17 reviews)
"This was such a wonderful home to stay in my family for a long weekend. We were all so very impressed with everything in this house! The provisions they shared with us were such an added touch. My college niece and her boyfriend loved the variety of records provided. It was walkable to everything ..."

Reviewed on Jul 27, 2025

Cute Home in Downtown Florence - 4 BR, 2 BA, WiFi, Pet Friendly!
Lagniappe in Florence

Lagniappe in Florence

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, laundry facilities, and an in-room coffeemaker. Popular attractions Tom Braly Stadium and Pope's Tavern ...
10/10 Exceptional! (20 reviews)
"This is the cutest place ever!!! We loved our stay. Super clean, spacious, and the neighborhood was very quiet. Would definitely stay here again!"

Reviewed on Jul 10, 2025

Lagniappe in Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Cities near Florence