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Broadwick Soho

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Luxury
5.0 star property
9.8

Exceptional

Stylish sanctuary in central London

Vibrant Soho energy flows into this chic boutique hotel with a rooftop bar offering welcome drinks. The restaurant serves delicious Italian cuisine in gorgeous surroundings. Exceptionally friendly staff provide twice-daily turndown service, creating a warm, family-like atmosphere.

Popular amenities

  • Free WiFi
  • Restaurant
  • Air conditioning
  • Parking available
  • Business services
The current price is ￥103,354
￥124,026 total
includes taxes & fees
May 31 - Jun 1

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About this property

Broadwick Soho

  • Luxury hotel remodeled in 2023 and located near Piccadilly Circus
  • A short walk from Leicester Square and Oxford Street, Broadwick Soho provides a coffee shop/cafe, dry cleaning/laundry services, and 2 bars. The on-site Italian cuisine restaurant, Dear Jackie, offers breakfast, brunch, lunch, dinner, and al fresco dining. Stay connected with free in-room WiFi.
  • Other perks at this hotel include:
    • Full breakfast (surcharge), self parking (surcharge), and express check-out
    • Bicycle tour information, 1 meeting room, and luggage storage
    • Wedding services, coffee/tea in the lobby, and concierge services
    • Guest reviews give top marks for the helpful staff
  • Room features
  • All 57 rooms offer comforts such as free international calls and premium bedding, in addition to thoughtful touches like laptop-compatible safes and laptop-friendly workspaces.
  • More amenities include:
    • Highchairs, children's books, and art supplies
    • Hypo-allergenic bedding, Frette Italian sheets, and pillowtop mattresses
    • Heated floors, rainfall showers, and designer toiletries
    • 43-inch Smart TVs with Netflix, streaming services, and premium channels
    • Wardrobes/closets, childcare services, and electric kettles

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Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 90.0 per day
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 90.0 per day
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Parking height restrictions apply

Frequently asked questions

Is Broadwick Soho pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Broadwick Soho?

As of May 23, 2026, prices found for a 1-night stay for 2 adults at Broadwick Soho on May 31, 2026 start from ￥103,354, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

Self parking is available for GBP 65 per day.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Broadwick Soho?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Broadwick Soho located?

Located in London City Centre, this luxury hotel is within a 10-minute walk of Regent Street, Piccadilly Circus, and Leicester Square. Oxford Street and Trafalgar Square are also within 15 minutes. Piccadilly Circus Underground Station is 6 minutes by foot and Oxford Circus Underground Station is 7 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Reviews

9.8

Exceptional

10

Cleanliness

9.6

Amenities

9.8

Staff & service

10

Property conditions & facilities
Rating 10 - Excellent. 131 out of 141 reviews
Rating 8 - Good. 5 out of 141 reviews
Rating 6 - Okay. 4 out of 141 reviews
Rating 4 - Poor. 1 out of 141 reviews
Rating 2 - Terrible. 0 out of 141 reviews

Reviews

Verified

10/10 Excellent

Francisco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The bar, restaurant, details, staff, service…absolutely everything was great. Would gladly stay here again on my next trip to London.
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

Rebecca

Liked: Cleanliness, property conditions & facilities
Spotless room, very friendly staff
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Victoria

Liked: Cleanliness, staff & service, property conditions & facilities
Fantastic hotel in primo location.
Stayed 8 nights in Nov 2025
Verified

10/10 Excellent

Pamela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024
Verified

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Alexander

Liked: Cleanliness, staff & service, amenities
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful property and wonderful staff. Will stay again.
Stayed 4 nights in Apr 2025
Verified

10/10 Excellent

Earnell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024
Verified

10/10 Excellent

Erik

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Stayed 2 nights in Mar 2025
Verified

10/10 Excellent

Sloane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024
Verified

10/10 Excellent

Rebecca

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Stayed 1 night in Feb 2025
Verified

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024
Verified

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Stayed 3 nights in Jan 2025
Verified

10/10 Excellent

Anton

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was tip-top. Rooftop food was great!
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Joan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Stayed 1 night in Jul 2024
Verified

10/10 Excellent

Steve

Just perfect

Great hotel, great location for london. Defines the word perfwct
Stayed 1 night in May 2025
Verified

10/10 Excellent

kelly

Liked: Cleanliness
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
Stayed 1 night in Feb 2025
Verified

10/10 Excellent

Jeanine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Stayed 2 nights in Mar 2025
Verified

10/10 Excellent

Jocelyn

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Stayed 3 nights in Aug 2025
Verified

10/10 Excellent

LISA

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Stayed 6 nights in Dec 2024
Verified

10/10 Excellent

Katarina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Stayed 3 nights in Sep 2025
Verified

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in the heart of SoHo. Close to everything. Lots of good food options nearby. Great staff.
Stayed 5 nights in Aug 2024
Verified

10/10 Excellent

fred

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
Stayed 3 nights in Oct 2024