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Best Western Premier Herald Square

3.0 star property
Travelers enjoy the perfect Manhattan base with fresh coffee, high-speed WiFi, and fitness options in the heart of Midtown's vibrant energy

Choose dates to view prices

Best Western Premier Herald Square, in Manhattan's core, offers comfort with perks. Start mornings at the café, maintain routines in the gym, or use the 24-hour business center. Multilingual staff assists with tours to explore the nearby Empire State Building and Bryant Park.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Gym
  • Breakfast available
  • Business services
  • Bar
The current price is ￥15,210
￥18,008 total
includes taxes & fees
Jan 25 - Jan 26

Room options

Available filters for rooms
Showing 4 of 4 rooms

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 Queen Bed, Accessible, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
LED TV
Blackout drapes/curtains
Premium bedding
Hair dryer
Private bathroom
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(29 reviews)

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
LED TV
Blackout drapes/curtains
Premium bedding
Hair dryer
Private bathroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

9.0 out of 10
Wonderful
(41 reviews)

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
LED TV
Blackout drapes/curtains
Premium bedding
Hair dryer
Private bathroom
  • Sleeps 4
  • 2 Double Beds

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

Highlights

Soundproofed
Air conditioning
Free cribs/infant beds
LED TV
Blackout drapes/curtains
Premium bedding
Hair dryer
Private bathroom
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

Located in Manhattan, a neighborhood in New York, Best Western Premier Herald Square is in a shopping district and near a metro station. The area's natural beauty can be seen at Bryant Park and Central Park, while American Museum of Natural History and American Dream are popular area attractions. Check out an event or a game at Madison Square Garden, and consider making time for DreamWorks Water Park, a top attraction not to be missed.
Visit our New York travel guideOpens in a new window
Map
10018, NY, New York, 50 W 36th St

What's nearby

  • 5th Avenue - 2 min walk - 0.2 km
  • Macy's - 2 min walk - 0.2 km
  • Empire State Building - 5 min walk - 0.4 km
  • Times Square - 8 min walk - 0.7 km
  • Broadway - 8 min walk - 0.7 km

Getting around

  • 34 St. Station (Herald Square) - 2 min walk
  • New York W 32nd St. Station - 5 min walk
  • LaGuardia Airport (LGA) - 28 min drive

Restaurants

  • ‪Keens Steakhouse - ‬1 min walk
  • ‪Tonchin New York - ‬1 min walk
  • ‪Cho Dang Gol - ‬3 min walk
  • ‪Black Tap Craft Burgers & Beer - 35th St - ‬3 min walk
  • ‪Barn Joo 35 - ‬4 min walk

About this property

Best Western Premier Herald Square

Hotel near 5th Avenue
A short walk from Empire State Building and Bryant Park, Best Western Premier Herald Square provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Stay connected with free in-room WiFi, and guests can find other amenities such as a gym and a 24-hour business center.
You'll also find perks like:
  • Buffet breakfast (surcharge), smoke-free premises, and ATM/banking services
  • Coffee/tea in the lobby, luggage storage, and a 24-hour front desk
  • Multilingual staff, concierge services, and a vending machine
  • Guest reviews say good things about the walkable location
Room features
All 94 rooms include comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and safes.
Other conveniences in all rooms include:
  • Bathrooms with showers and free toiletries
  • LED TVs with premium channels
  • Free infant beds, coffee/tea makers, and daily housekeeping

Similar properties

Standard Room, 1 Queen Bed, Non Smoking | Free WiFi, bed sheets
Best Western Premier Empire State Hotel
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
9.0 out of 10, Wonderful, 1,010 reviews
The price is ￥15,059
￥17,835 total
includes taxes & fees
Feb 8 - Feb 9
Best Western Premier Empire State Hotel

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily buffet breakfast available 6:30 AM to 9:30 AM for a fee: USD 20 for adults and USD 20 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom

More

  • 17 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

Food and drink

  • Coffee/tea maker

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals welcome)

Children and extra beds

Children are welcome
Children aged 3 and younger eat free breakfast
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately USD 20 for adults and USD 20 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

Is Best Western Premier Herald Square pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Best Western Premier Herald Square?

As of Jan 15, 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on Jan 25, 2026 start from ￥15,210, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

This hotel doesn't offer parking.

What time is check-in at Best Western Premier Herald Square?

Check-in start time: 3 PM; Check-in end time: 11:00 AM.

What time is check-out at Best Western Premier Herald Square?

Check-out is at 11 AM.

Where is Best Western Premier Herald Square located?

Located in Manhattan, this hotel is within a 5-minute walk of Herald Square, 5th Avenue, and Empire State Building. Bryant Park and Broadway are also within 10 minutes. 34 St. Station (Herald Square) and 42 St. - Bryant Pk. Station are within a 5-minute walk.

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Reviews

Best Western Premier Herald Square Reviews

8.6

Excellent

8.8

Cleanliness

8.0

Amenities

8.8

Staff & service

8.4

Property conditions & facilities
Rating 10 - Excellent. 546 out of 1000 reviews
Rating 8 - Good. 256 out of 1000 reviews
Rating 6 - Okay. 110 out of 1000 reviews
Rating 4 - Poor. 47 out of 1000 reviews
Rating 2 - Terrible. 41 out of 1000 reviews

Reviews

10/10 Excellent

Faith

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Great location and the staff was excellent!
Stayed 2 nights in Dec 2025

8/10 Good

rusty

Liked: Cleanliness, property conditions & facilities
Location was perfect staff was friendly and helpful
Stayed 4 nights in Dec 2025

8/10 Good

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Room was clean and staff was great.
Stayed 1 night in Dec 2025

10/10 Excellent

Olivia

Liked: Cleanliness, amenities, property conditions & facilities
Very clean, good location, friendly and helpful staff. Would recommend and stay again.
Stayed 2 nights in Dec 2025

10/10 Excellent

Duniel Lazaro Galvez

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very convenience location
Stayed 2 nights in Jan 2026

8/10 Good

JoLinda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was very friendly and accommodating.
Stayed 1 night in Dec 2025

10/10 Excellent

Vicki

Liked: Cleanliness, amenities, property conditions & facilities
Room was wonderful and staff was courteous and helpful.
Stayed 4 nights in Nov 2025

10/10 Excellent

ani

Liked: Cleanliness, property conditions & facilities
Really nice and friendly staff. Rooms were clean, at least as expected for the price.
Stayed 3 nights in Dec 2025

8/10 Good

Catherine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
location location location and best use of small space great view!
Stayed 2 nights in Nov 2025

10/10 Excellent

Dustin

Liked: Cleanliness, amenities, property conditions & facilities
The staff was extremely friendly and accommodating! They allow us to do an early check in and held our bags while we went and got food. The rooms was good size and very comfortable.
Stayed 2 nights in Dec 2025

10/10 Excellent

Catherine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful staff
Stayed 3 nights in Dec 2025

10/10 Excellent

Grant

Liked: Cleanliness, amenities, property conditions & facilities
Staff was absolutely awesome! The room had amazing views. Mina was very helpful and attentive. Definitely recommend staying here for anyone traveling to NYC.
Stayed 4 nights in Dec 2025

10/10 Excellent

Mikhail

Liked: Cleanliness, amenities, property conditions & facilities
The staff was great!
Stayed 3 nights in Oct 2025

10/10 Excellent

Sonali

Liked: Cleanliness, property conditions & facilities
Clean, nice staff
Stayed 3 nights in Nov 2025

10/10 Excellent

Karla

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Would stay here a million times. Loved the location, the service, the view from our bed of the EMPIRE STATE BUILDING. EVERYTHING! Cannot recommend enough!
Stayed 2 nights in Nov 2025

10/10 Excellent

allison

Liked: Cleanliness, property conditions & facilities
Room was clean and staff was helpful. Expedia advertised this hotel with a free breakfast…but that was false information! No free breakfast.
Stayed 3 nights in Dec 2025

10/10 Excellent

Janet

Liked: Cleanliness, amenities, property conditions & facilities
From the moment I checked in and out my whole experience with the staff was great. It was nice and clean, great location surrounded by the top focal points in manhattan and for a decent price.
Stayed 4 nights in Nov 2025

10/10 Excellent

Chao

Liked: Cleanliness, staff & service, property conditions & facilities
Super convenient location, very friend staff.
Stayed 3 nights in Oct 2025

10/10 Excellent

Leah

Liked: Cleanliness, amenities, property conditions & facilities
Friendly, helpful staff (front desk as well as support), clean room, quick response to all our needs.
Stayed 4 nights in Nov 2025

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, property conditions & facilities
Very friendly front desk staff!
Stayed 1 night in Aug 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Overall good week in NYC, had issue with heat on arrival,fixed immediately, roim phone was down so had to step out in hall to call front desk,but still satisfied!
Stayed 4 nights in Dec 2025

10/10 Excellent

Cathy

Liked: Cleanliness, staff & service, property conditions & facilities
This property is close to a subway station and walkable to Times Square. The staff was extremely friendly.
Stayed 4 nights in Oct 2025

10/10 Excellent

Ibraheem

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, open 24 hours reception, walkable area, clean room, generally great.
Stayed 3 nights in Sep 2025

10/10 Excellent

Lorenzo

Liked: Cleanliness, amenities
Clean rooms
Stayed 3 nights in Nov 2025

10/10 Excellent

ALI

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel staff is extremely helpful
Stayed 1 night in Sep 2025