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Best Western Premier Herald Square

3.0 star property
Travelers enjoy the perfect Manhattan base with fresh coffee, high-speed WiFi, and fitness options in the heart of Midtown's vibrant energy

Choose dates to view prices

Best Western Premier Herald Square, in Manhattan's core, offers comfort with perks. Start mornings at the café, maintain routines in the gym, or use the 24-hour business center. Multilingual staff assists with tours to explore the nearby Empire State Building and Bryant Park.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Gym
  • Breakfast available
  • Business services
  • Bar
The current price is ￥19,921
￥23,416 total
includes taxes & fees
May 3 - May 4

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for King Room

Premium bedding, in-room safe, desk, blackout drapes

King Room

  • Sleeps 2

View all photos for Standard Room, 1 Queen Bed, Accessible, Non Smoking

Standard Room, 1 Queen Bed, Accessible, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

Accessible Queen Room

  • Sleeps 2

View all photos for Standard Room, 1 King Bed, Non Smoking

Standard Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(30 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Standard Room, 2 Double Beds, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

9.0 out of 10
Wonderful
(47 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Double Beds

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, in-room safe, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Executive King Room

  • Sleeps 2

Two Double Room

  • Sleeps 4

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About the neighborhood

Located in Manhattan, a neighborhood in New York, Best Western Premier Herald Square is in a shopping district and near a metro station. The area's natural beauty can be seen at Bryant Park and Central Park, while Lincoln Center and American Museum of Natural History are popular area attractions. Check out an event or a game at Madison Square Garden, and consider making time for American Dream, a top attraction not to be missed. Visit our New York travel guide
Map
10018, NY, New York, 50 W 36th St

What's nearby

  • 5th Avenue
    5th Avenue
    2 min walk - 0.2 km
  • Macy's
    Macy's
    2 min walk - 0.2 km
  • Greeley Square Park, New York City, with no people due to covid-19 virus social distancing and Pandemic lockdown.
    Herald Square
    2 min walk - 0.2 km
  • Close up view of the Empire State Building and the New York city skyline on a beautiful blue sky day
    Empire State Building
    5 min walk - 0.4 km
  • Times Square
    Times Square
    8 min walk - 0.7 km

Getting around

  • 34 St. Station (Herald Square)
    2 min walk
  • New York W 32nd St. Station
    5 min walk
  • LaGuardia Airport (LGA)
    28 min drive

Restaurants

  • Keens Steakhouse
    1 min walk
  • Monarch Rooftop
    2 min walk
  • Tonchin New York
    1 min walk
  • Taco Bell
    1 min walk
  • Roma Pizza & Restaurant
    2 min walk

About this property

Best Western Premier Herald Square

Hotel near 5th Avenue
A short walk from Empire State Building and Bryant Park, Best Western Premier Herald Square provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Stay connected with free in-room WiFi, and guests can find other amenities such as a gym and a 24-hour business center.
You'll also find perks like:
  • Full breakfast (surcharge), smoke-free premises, and an elevator
  • Luggage storage, free newspapers, and coffee/tea in the lobby
  • ATM/banking services, multilingual staff, and concierge services
  • Guest reviews say good things about the walkable location
Room features
All 94 rooms include comforts such as premium bedding and air conditioning, in addition to perks like free WiFi and safes.
Other conveniences in all rooms include:
  • Bathrooms with showers and free toiletries
  • LED TVs with premium channels
  • Free infant beds, daily housekeeping, and desks

Similar properties

Standard Room, 1 Queen Bed, Non Smoking | Free WiFi, bed sheets
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  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
9.0 out of 10, Wonderful, 1,069 reviews
The price is ￥21,878
￥25,664 total
includes taxes & fees
May 25 - May 26
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Daily full breakfast available 7:00 AM to 11:00 AM for a fee: USD 20 to 45 for adults and USD 20 to 45 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas

Things to do

  • Gym
  • TV in common areas

Family friendly

  • In-room crib
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 24-hour business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Braille/raised signage
  • Elevator
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom

More

  • 17 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • LED TV with premium cable channels

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 11:00 AM
Minimum check-in age: 21

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals welcome)

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for full breakfast: approximately USD 20 to 45 for adults, and USD 20 to 45 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

Property is also known as

Best Western Herald
Best Western Herald Square
Best Western Premier Herald
Best Western Premier Herald Square
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square Hotel New York
Best Western Premier Herald Square New York
Herald Square Best Western
Premier Herald Square
Premier Herald Square New York
Best Western Premier Herald Square Hotel
Best Western Premier Herald Square New York
Best Western Premier Herald Square Hotel New York

Frequently asked questions

Is Best Western Premier Herald Square pet-friendly?

No, only service animals are welcome at the property.

How much does it cost to stay at Best Western Premier Herald Square?

As of Apr 27, 2026, prices found for a 1-night stay for 2 adults at Best Western Premier Herald Square on May 3, 2026 start from ￥19,921, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking?

This hotel doesn't offer parking.

What time is check-in at Best Western Premier Herald Square?

Check-in start time: 3 PM; Check-in end time: 11:00 AM.

What time is check-out at Best Western Premier Herald Square?

Check-out is at 11 AM.

Where is Best Western Premier Herald Square located?

Located in Manhattan, this hotel is within a 5-minute walk of Herald Square, 5th Avenue, and Empire State Building. Bryant Park and Broadway are also within 10 minutes. 34 St. Station (Herald Square) and 42 St. - Bryant Pk. Station are within a 5-minute walk.

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Reviews

Best Western Premier Herald Square Reviews

8.6

Excellent

8.8

Cleanliness

8.0

Amenities

8.8

Staff & service

8.4

Property conditions & facilities
Rating 10 - Excellent. 553 out of 1003 reviews
Rating 8 - Good. 257 out of 1003 reviews
Rating 6 - Okay. 112 out of 1003 reviews
Rating 4 - Poor. 42 out of 1003 reviews
Rating 2 - Terrible. 39 out of 1003 reviews

Reviews

Verified

10/10 Excellent

Mariana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in a great location for a great price. Definitely recommend!
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Lisandra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Ria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Definitely a hotel for tourists. Lovely staff, very polite and courteous. Rooms are cleans and sufficient for vacation and temporary stays.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Faith

Liked: Cleanliness, property conditions & facilities
Disliked: Amenities
Great location and the staff was excellent!
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Karen

Liked: Cleanliness, staff & service, property conditions & facilities
Smaller hotel. Fewer amenities but well located with everything on your doorstep. Helpful staff.
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

Charles

Liked: Cleanliness, staff & service, amenities
Incredibly clean, exceptional value for the money, super friendly staff.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Chanchal

Liked: Cleanliness, staff & service, amenities
Clean room and very polite staff.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Room was clean and staff was great.
Stayed 1 night in Dec 2025
Verified

8/10 Good

rusty

Liked: Cleanliness, property conditions & facilities
Location was perfect staff was friendly and helpful
Stayed 4 nights in Dec 2025
Verified

10/10 Excellent

Lewis

Liked: Cleanliness, amenities, property conditions & facilities
Helpful and attentive staff. Always had a clean room. Great location to stay.
Stayed 7 nights in Jan 2026
Verified

10/10 Excellent

Olivia

Liked: Cleanliness, amenities, property conditions & facilities
Very clean, good location, friendly and helpful staff. Would recommend and stay again.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Kelli

Liked: Cleanliness, staff & service
Clean room, friendly staff, great location
Stayed 3 nights in Nov 2025
Verified

8/10 Good

JoLinda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was very friendly and accommodating.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Duniel Lazaro Galvez

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very convenience location
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Alejandro

Liked: Cleanliness, amenities, property conditions & facilities
Great location
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Vicki

Liked: Cleanliness, amenities, property conditions & facilities
Room was wonderful and staff was courteous and helpful.
Stayed 4 nights in Nov 2025
Verified

10/10 Excellent

ani

Liked: Cleanliness, property conditions & facilities
Really nice and friendly staff. Rooms were clean, at least as expected for the price.
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Rodney

Liked: Cleanliness, staff & service, amenities
The bed and sheets were very comfortable
Stayed 2 nights in Nov 2025
Verified

8/10 Good

Catherine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
location location location and best use of small space great view!
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Mikhail

Liked: Cleanliness, amenities, property conditions & facilities
The staff was great!
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Mihaly

Liked: Cleanliness, amenities, property conditions & facilities
Clean hotel, friendly and helpful staff. The hotel is very close to the metro.
Stayed 10 nights in Oct 2025
Verified

10/10 Excellent

Chao

Liked: Cleanliness, staff & service, property conditions & facilities
Super convenient location, very friend staff.
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Sonali

Liked: Cleanliness, property conditions & facilities
Clean, nice staff
Stayed 3 nights in Nov 2025
Verified

6/10 Okay

KAY

Liked: Cleanliness
Great location. Basic facilities. Windows need upgrading to help with noise from the busy road and insulation from the cold (though the window area doubled as a fridge due to the cold!). Curtains did not cover the entire window - particularly the bed end where the buildings opposite could be viewed all night long with lights blazing. Please fix the window dressing.
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

Catherine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful staff
Stayed 3 nights in Dec 2025