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Floren Hotel

5.0 star property
Luxury hotel with free breakfast and a 24-hour front desk

Choose dates to view prices

Photo gallery for Floren Hotel

Front of property
Deluxe Terrace | 1 bedroom, premium bedding, down comforters, pillowtop beds
Free daily buffet breakfast
Deluxe Terrace | Terrace/patio
Suite | 1 bedroom, premium bedding, down comforters, pillowtop beds
The Floren Luxury Hotel in the Historic Center - Downtown offers a complimentary breakfast buffet, daily manager's reception, lobby coffee and tea service, and concierge assistance. High-speed WiFi keeps guests connected throughout their stay.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Classic Room

Classic Room | 1 bedroom, premium bedding, down comforters, pillowtop beds

Classic Room

9.8 out of 10
Exceptional
(23 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
Pillowtop bed
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Smart Room

Smart Room | 1 bedroom, premium bedding, down comforters, pillowtop beds

Smart Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
Pillowtop bed
  • Sleeps 1
  • 1 Queen Bed

View all photos for Deluxe Room

1 bedroom, premium bedding, down comforters, pillowtop beds

Deluxe Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
Down duvet
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Junior Suite

Junior Suite | 1 bedroom, premium bedding, down comforters, pillowtop beds

Junior Suite

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area | 43-inch Smart TV with satellite channels

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Suite

Suite | 1 bedroom, premium bedding, down comforters, pillowtop beds

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Deluxe Terrace

Deluxe Terrace | 1 bedroom, premium bedding, down comforters, pillowtop beds

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
Pillowtop bed
  • Sleeps 2
  • 1 Queen Bed

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Art Atelier

Historic Centre of Florence
  • Free WiFi
  • Air conditioning
  • Business services
  • Bar
9.2 out of 10, Wonderful, 1,003 reviews
The price is ￥22,709
￥27,460 total
includes taxes & fees
Nov 2 - Nov 3
Art Atelier
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About the neighborhood

Map
50123, FI, Florence, 17 Via Panzani

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.5 km
  • Ponte Vecchio - 6 min walk - 0.6 km
  • Piazza del Duomo - 6 min walk - 0.6 km
  • Uffizi Gallery - 9 min walk - 0.8 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Florence Airport, Peretola (FLR) - 25 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Banki Ramen - ‬1 min walk
  • ‪Trattoria La Madia - ‬1 min walk

About this property

Floren Hotel

Luxury hotel remodeled in 2024 and located near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, Floren Hotel provides a free breakfast buffet, a free daily manager's reception, and a coffee shop/cafe. Stay connected with free in-room WiFi, with speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities such as dry cleaning/laundry services and a bar.
You'll also enjoy perks such as:
  • Valet parking (surcharge), a 24-hour front desk, and a computer station
  • Tour/ticket assistance, an elevator, and a porter/bellhop
  • 1 meeting room, a banquet hall, and coffee/tea in the lobby
Room features
All guestrooms at Floren Hotel feature comforts such as 24-hour room service and premium bedding, in addition to perks like pillow menus and laptop-compatible safes.
Other amenities include:
  • Pillowtop mattresses and down comforters
  • Bathrooms with rainfall showers and bidets
  • 43-inch Smart TVs with satellite channels
  • Wardrobes/closets, electric kettles, and heating

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Reception

Bernini Palace

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  • Pet friendly
  • Free WiFi
  • Restaurant
9.6 out of 10, Exceptional, 1,001 reviews
The price is ￥35,073
￥41,415 total
includes taxes & fees
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator (29 inch wide door)
  • Hardwood flooring in room
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk (35 inches high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much is parking at Floren Hotel?

Valet parking is available for EUR 50 per day.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is steps from Via de' Tornabuoni, Piazza di Santa Maria Novella, and Basilica of Santa Maria Novella. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

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Reviews

Floren Hotel Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.4

Eco-friendliness

9.6

Property conditions & facilities
Rating 10 - Excellent. 154 out of 198 reviews
Rating 8 - Good. 30 out of 198 reviews
Rating 6 - Okay. 5 out of 198 reviews
Rating 4 - Poor. 5 out of 198 reviews
Rating 2 - Terrible. 4 out of 198 reviews

Reviews

8/10 Good

Paolo

Liked: Cleanliness, staff & service, property conditions & facilities
Great location very nice hotel!
Stayed 3 nights in Oct 2025

10/10 Excellent

Shabana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel, very close to train station and all sites. The staff was great, the room was quite large for European standards, and the breakfast was absolutely amazing. So many buffet options and complimentary a la carte options. We loved our stay. We loved staying here and would do so again.
Stayed 2 nights in Oct 2025

10/10 Excellent

Junko

Liked: Amenities
staffs are helpful & friendly, breakfast was awesome, room was spacious and well-equipped, area was walkable to everywhere. highly recommended.
Stayed 3 nights in Oct 2025

10/10 Excellent

Christian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great bar with a great bartender Carmine
Stayed 2 nights in Oct 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Very convenient to train station
Stayed 4 nights in Sep 2025

10/10 Excellent

Omid

Liked: Cleanliness, staff & service, property conditions & facilities
Really enjoyed our stay! Beautiful little hotel, clean nice and felt luxurious. They also surprised us with a little gift for our anniversary.
Stayed 3 nights in Aug 2025

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Stayed 1 night in Sep 2025

10/10 Excellent

Meriam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Came here for honeymoon, will definitely recommend and visit again. So clean
Stayed 4 nights in Sep 2025

10/10 Excellent

Martina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I was expecting a good hotel but the service, attention to detail, staff availability, breakfast, just everything blew me away! This is a true gem of a small boutique luxury hotel. The location is perfect and I think this will be my go to place every time I return to Florence! Just a fabulous new discovery that will remain my now not so hidden gem! Compliments to the management and the entire staff!!! This is what hospitality should look like!
Stayed 4 nights in Oct 2025

10/10 Excellent

Kelvie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Floren Luxury Hotel was even better than we hoped! Staff went far beyond expectations in every way to meet expectations. Rooms were cleaned and towels refreshed regularly—we’d take the whole rainfall shower home if we could! Breakfast was among the best we’ve ever had; if you like Eggs Benedict or even smoked salmon, this is your place! Fresh fruit, salads, meats, fresh breads and cakes were all available along with eggs any style. Plus you will love the staff; we did.
Stayed 4 nights in Oct 2025

10/10 Excellent

ROBERT

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was in a great part of the city. Very walkable to most everything. Felt very safe and the hotel was beautiful. The staff went over and above to make sure our stay was comfortable. They are the real winners!!
Stayed 3 nights in Sep 2025

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025

8/10 Good

Paula Sarah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025

10/10 Excellent

Dana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our international flight was cancelled to return home and they were very accommodating in booking us into the same room for an extra night. Their complimentary breakfast was exceptional along with the staff. The entire property was extremely clean and our room was beautiful, a great location and we walked everywhere from the hotel. I highly recommend this property.
Stayed 1 night in Aug 2025

10/10 Excellent

Camille

Liked: Cleanliness, amenities, property conditions & facilities
Staff was professional and friendly. Rooms were comfortable and clean.
Stayed 2 nights in Jul 2025

10/10 Excellent

Kim

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had an amazing stay at Floren. It was extremely well located and very comfortably appointed. Their breakfast was superb and the bar well stocked. The room was excellent and had all the amenities. We will return for sure.
Stayed 2 nights in Aug 2025

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities
Incredible property. The room was beautiful, great location and the staff was wonderful.
Stayed 1 night in Jun 2025

8/10 Good

Jordana

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely and charming hotel! Helpful staff. Beds and pillows need to be better. Very uncomfortable to sleep in.
Stayed 2 nights in Aug 2025

10/10 Excellent

Matthew

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Stayed 4 nights in Jun 2025

10/10 Excellent

STANLEY

Liked: Cleanliness, amenities, property conditions & facilities
Great service, great rooms, and close to everything. Highly recommend.
Stayed 3 nights in Jun 2025

10/10 Excellent

Babak

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel. Very close to train station. Room was like brand new and modern, 5 star. Great breakfast. Made to order cappuccino. Turn down service, gift on arrival, turn down gift, free water, fully equipped room, slippers, etc. kind and friendly staff. Very well priced.
Stayed 1 night in Aug 2025

8/10 Good

Matthew A.

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very nice place

It’s great place, rooms are on the small side but for a solo traveler that’s perfect. Breakfast is good, bathrooms very pleasant too. Everything was pretty good!
Stayed 3 nights in May 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Nice location
Stayed 2 nights in Mar 2025

10/10 Excellent

Elizabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were amazing! The service was top notch. Lovely rooms and breakfast was outstanding. The eggs Benedict were the best I have ever had. The location was great. Our stay couldn’t have been better.
Stayed 3 nights in May 2025

8/10 Good

Robert

Liked: Cleanliness, amenities, property conditions & facilities
Good location. The suite wasn’t really a suite- just a normal room.
Stayed 3 nights in Jul 2025