Seocho 4-dong
Seoul
Visit Seocho 4-dong
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.
Starfield COEX Mall
You can browse for souvenirs when you visit Starfield COEX Mall, a favorite shopping spot in Seoul. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.
N Seoul Tower
This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Things to do
DMZ Tour including Hotel Pick up
Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul: DMZ Tour with Optional Suspension Bridge, JSA Museum
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Seocho 4-dong Hotel Deals
Grand Hyatt Seoul
"Best view in town!!"
Reviewed on Jun 6, 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
"All the above"
Reviewed on Jun 8, 2026
Lotte Hotel World
"Room is clean and well lit. Staff accommodated to our request as well. Will stay again"
Reviewed on Jun 6, 2026
ENA Suite Hotel Namdaemun
Toyoko Inn Seoul Gangnam
Shilla Stay Seodaemun Seoul Station
"The room was immaculate. The beds were so comfortable and the amenities were top-notch. Location was excellent too. You step out the front door and the subway station was right there. They also looked after my luggage after check-out because I had a night flight. Will definitely return here on my ..."
Reviewed on Jun 7, 2026
Where to stay in Seocho 4-dong
Myeong-dong
Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.
Gangnam-gu
Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Starfield COEX Mall and COEX Convention and Exhibition Center.
Hongdae
Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.
Dongdaemun-gu
Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.
Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.
Seocho 4-dong
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