Seocho 4-dong
Seoul
Visit Seocho 4-dong
Popular places to visit
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can find the perfect gifts to bring home. Check out the shops and charming cafes in this culturally rich area.
Lotte World
Enjoy the excitement at Lotte World and see why people love this amusement park in Seoul. Check out the shops and top-notch restaurants in this vibrant area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
COEX Convention and Exhibition Center
You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.
Bukchon Hanok Village
You can learn more about the history of Seoul during your trip to a top site like Bukchon Hanok Village. Check out the shops and top-notch restaurants in this culturally rich area.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour including Hotel Pick up
Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Seoul: DMZ Tour with Optional Suspension Bridge, JSA Museum
Best Seoul City Tour (Gyeongbokgung Palace,Insadong,Namsan Tower)
Seoul: Gyeongbok Palace with Gigibebe Hanbok Rental
Seocho 4-dong Hotel Deals
HOTEL THE BOTANIK SEWOON MYEONGDONG
"All the above"
Reviewed on Jun 8, 2026
Grand Hyatt Seoul
"Best view in town!!"
Reviewed on Jun 6, 2026
Toyoko Inn Seoul Gangnam
ENA Suite Hotel Namdaemun
Seoul Garden Hotel
"Staff were not helpfully. It was difficult to get any help."
Reviewed on Jun 6, 2026
Toyoko Inn Seoul Yeongdeungpo
"Staff is very helpful."
Reviewed on Jun 8, 2026
Where to stay in Seocho 4-dong
Myeong-dong
Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.
Gangnam-gu
Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Starfield COEX Mall and COEX Convention and Exhibition Center.
Hongdae
Spend some time visiting places like Gyeongui Line Forest Park while getting to know Hongdae, and be sure to check out the abundant dining options. You can hop aboard the metro at Hongik University Station or Mangwon Station to see more of the area.
Dongdaemun-gu
Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.
Insa-dong
Travelers come to Insa-dong for its abundant dining options, and you can see top attractions like Insa-dong and Cheonggyecheon while you're in town.
Seocho 4-dong
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