Things to do in Martina Franca

Find and book activities, attractions and tours

A historic stone square with buildings, a tree, and a stroller.
A coastal area with clear turquoise waters, a sandy beach, and a row of beach umbrellas.
An aerial view of a beach with people, colorful umbrellas, and clear turquoise water.
A vintage car parked on a cobblestone street, with classical architecture and a clear blue sky in the background.
A crowded square at night with illuminated buildings and a crowd of people.

Things to do

Alberobello Walking Tour with Local Guide

Alberobello Walking Tour with Local Guide

￥5,423
per adult
Alberobello Walking Tour with Local Guide
Wine Experience: vineyard, wines and food

Wine Experience: vineyard, wines and food

￥5,911
per adult
96% of travellers recommend
Wine Experience: vineyard, wines and food
From Monopoli: Self-guided tour of Matera and Alberobello with a guide

From Monopoli: Self-guided visit of Matera and Alberobello with a tour leader

￥12,797
per adult
From Monopoli: Self-guided visit of Matera and Alberobello with a tour leader
Discover the Lama D'Antico Rock Park and its Rock Churches

Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

￥2,782
per adult
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano
Outdoor Sport & Wellness Experiences in Alberobello

Outdoor Sport & Wellness Experiences in Alberobello

￥3,709
per adult
Outdoor Sport & Wellness Experiences in Alberobello
Alberobello

Alberobello and Matera Bus Tour, from Bari

￥10,200
per adult
90% of travellers recommend
Alberobello and Matera Bus Tour, from Bari
From Bari Excursion to Alberobello and Polignano a Mare

From Bari Excursion to Alberobello and Polignano a Mare

￥12,157
per adult
From Bari Excursion to Alberobello and Polignano a Mare
Tour di Alberobello & Guida a Matera, from bari

Tour di Alberobello & Guida a Matera, from bari

￥13,910
per adult
Tour di Alberobello & Guida a Matera, from bari
Locorotondo to Alberobello E Bike Tour

Locorotondo to Alberobello E Bike Tour

￥8,642
per adult
Locorotondo to Alberobello E Bike Tour
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What to do in Martina Franca

Stay near popular Martina Franca attractions

Basilica di San Martino

9.2/10 (13 reviews)
This Baroque masterpiece features intricate Rococo façades and a high-relief of Saint Martin sharing his cloak. Visit in morning light to appreciate the marble altars and Domenico Carella's Last Supper painting.
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Where to stay in Martina Franca

Find the best Martina Franca areas and neighborhoods for the activities you enjoy most. Learn more about Martina Franca
Learn more about Martina Franca

Popular day trips from Martina Franca

A marina with boats docked, a swimming pool, and a beach.

Taranto

A densely packed urban area with white buildings and a prominent historical building with domes in the background.

Ostuni

A street lined with white buildings, parked cars, and a tree with green leaves.

Cisternino

A street lined with traditional stone-roofed buildings and a church with two towers.

Alberobello

A historic church with a bell tower and arched windows.

Noci

A narrow cobblestone street flanked by white buildings with colorful hanging flowers and potted plants.

Mottola

A tree-lined street with red flowers and a building with columns.

Locorotondo

A narrow cobblestone street flanked by white buildings with potted plants and wicker baskets.

Ceglie Messapica

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your vacation adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travelers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighborhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.