Things to do in Florence
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What to do in Florence
Discover the most popular places to visit in Florence
University of North Alabama
Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.
North Alabama Medical Center
Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can enjoy a show at Shoals Community Theater during your stay in Florence. Stroll along the riverfront or experience the area's live music.
Regency Square Mall
You can enjoy retail therapy at Regency Square Mall during your visit to Florence. Stroll along the riverfront or experience the area's live music.
Kennedy-Douglass Center for the Arts
You can spend time exploring the galleries in Kennedy-Douglass Center for the Arts during your trip to Florence. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savor the top-notch restaurants.
Florence Municipal Park
Explore the great outdoors at Florence Municipal Park, a lovely green space in Florence. While in this family-friendly area, you can savor the top-notch restaurants.
Pope's Tavern Museum
You can spend time exploring the galleries in Pope's Tavern Museum during your travels in Florence. Stroll along the riverfront or experience the area's live music.
Discover the most popular landmarks and neighborhoods in Florence

East Florence
If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

