East Florence, AL

Florence

Popular places to visit

North Alabama Medical Center

Though North Alabama Medical Center might be what brings you to town, perhaps you'll have a chance to explore more of Florence while you are here.

North Alabama Medical Center

Renaissance Tower

4.5/5(11 reviews)

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Shoals Conference Center

4/5(1 review)

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

4/5(2 reviews)

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

4.5/5(49 reviews)

Enjoy the collegiate vibe when you visit University of North Alabama, during your travels in Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Regency Square Mall

4/5(31 reviews)

You can enjoy retail therapy at Regency Square Mall during your visit to Florence. Stroll along the riverfront or experience the area's live music.

Regency Square Mall

Things to do

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

￥4,885
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

￥3,817
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

￥3,817
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

East Florence Hotel Deals

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place Florence AL
The price is ￥38,946 per night from Dec 1 to Dec 2
￥38,946
￥44,788 total
Dec 1 - Dec 2
includes taxes & fees
Book a stay at this spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. Popular ...
9.2/10 Wonderful! (744 reviews)
Great stay

Reviewed on Nov 12, 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave Florence AL
Fully refundableReserve now, pay when you stay
The price is ￥18,926 per night from Dec 6 to Dec 7
￥18,926
￥21,765 total
Dec 6 - Dec 7
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (323 reviews)
Only problem was we heard a fight in the hallway in middle of the night

Reviewed on Nov 16, 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard Florence AL
The price is ￥9,885 per night from Nov 24 to Nov 25
￥9,885
￥10,973 total
Nov 24 - Nov 25
includes taxes & fees
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff in our reviews. Popular attractions ...
7.4/10 Good! (142 reviews)
Always friendly and helpful and kind. Quiet and clean

Reviewed on Nov 4, 2025

Budget Inn & Suites
Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!

Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!

Florence AL
Stay at this cottage in Florence. Enjoy free WiFi, laundry facilities, and patios. Popular attractions River Heritage Park and Renaissance Tower are located ...
9/10 Wonderful! (11 reviews)
Just what we needed...
We helped move our son down to Florence for school and were looking for a place to stay for the week. What we found was this nice home close to the school. It had everything we needed for our stay. Communication with the host was seamless. Always responded to my questions within minutes, sometimes ...

Reviewed on Aug 7, 2025

Get rates
Cozy Cottage: Under 10 minutes to Pickwick Lake, downtown, & conference center!
ReNew At JW's & bring your Dog too!

ReNew At JW's & bring your Dog too!

3 out of 5
Florence AL
The price is ￥16,009 per night from Nov 25 to Nov 26
￥16,009
￥33,699 total
Nov 25 - Nov 26
includes taxes & fees
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions River Heritage Park and Renaissance Tower are ...
10/10 Exceptional! (1 review)
Work trip in Florence
Loved this little house. It had everything I needed and was close to my work. Majority of my stay I was alone and I felt totally safe. Definitely recommend this place!

Reviewed on Apr 25, 2025

ReNew At JW's & bring your Dog too!
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave Muscle Shoals AL
The price is ￥9,987 per night from Nov 30 to Dec 1
￥9,987
￥11,086 total
Nov 30 - Dec 1
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff in our reviews. ...
8.4/10 Very Good! (971 reviews)
It was great

Reviewed on Nov 19, 2025

Days Inn by Wyndham Muscle Shoals Florence
See all 192 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence, AL