Alassio

Travel Guide

A coastal town with colorful buildings, a sandy beach, and a mountain in the background.
Three cyclists on a coastal road with a metal railing and palm trees in the background.
A coastal town with colorful buildings, a marina with boats, and a prominent clock tower.
A statue of two figures with a wall of colorful plaques in the background.
A nighttime beach scene with a playground, palm trees, and a historic building with a clock tower.

Examine the signatures of celebrities on an iconic wall, wander along a cobbled lane in the historic center and sunbathe on the beaches.

Alassio is a gorgeous strip on the Mediterranean Sea flanked by a sandy strand and green mountains. It runs along the Riviera di Ponente near the French border, in a region of spectacular natural scenery. Stroll along the glorious seafront and visit the many bars and restaurants here.

For a sense of the town’s origins and culture, wander through its historic center. Walk on the pedestrianized Budello di Alassio road, a quaint alley made of cobblestones. Encounter some of the main attractions, including the whitewashed Chiesa Santa Maria degli Angeli. This 15th-century church, which has an intricate rose window and impressive Gothic architecture, contains a museum of natural sciences.

Nearby is the 15th-century Parish Church of St. Ambrogio, which has a blend of Baroque and Renaissance touches. Inspect the range of important artworks, some of which depict the life of the parish’s saint. See the colored tiles of the iconic Wall of Alassio (Muretto di Alassio), which has been signed and marked by Ernest Hemingway and other celebrities. Inspect the many ceramic tiles to find signatures, handprints and pictures of your favorite Italian stars.

Spend the afternoon in the Marina di Alassio to view luxurious yachts. Dine on seafood at a nearby restaurant with a view of the sea.

Visit one of the many beaches during the dry, hot summer. The long stretch of sand that flanks the historic center comprises Bagni Giovanna, Bagni Nicade and Bagni Lido. September and October are fairly rainy, while July is warm and arid. Walk along the Molo di Alassio pier for excellent views of the region.

Find the commune on the western side of the arch of northern Italy. Drive east from Nice in France for 70 miles (120 kilometers) or a similar distance southwest from Genoa. Arrive at nearby towns on ferries and connect to the various municipalities via railway links.

View cultural sights and sandy bays along the stunning strand of Alassio.

LVG Hotel Collection - Majestic

LVG Hotel Collection - Majestic

4 out of 5
Via Leonardo Da Vinci 300 Alassio SV
The price is ¥38,285 per night from Jul 29 to Jul 30
¥38,285
¥42,853 total
Jul 29 - Jul 30
includes taxes & fees
Stay at this hotel in Alassio. Enjoy free breakfast, free WiFi, and room service. Popular attractions Budello di Alassio and Hanbury Tennis Club are located ...
LVG Hotel Collection - Majestic
Hotel Dei Fiori

Hotel Dei Fiori

3 out of 5
78 Viale Guglielmo Marconi Alassio SV
The price is ¥35,546 per night from Jul 20 to Jul 21
¥35,546
¥39,656 total
Jul 20 - Jul 21
includes taxes & fees
Book a stay at this spa hotel in Alassio. Enjoy free breakfast, free WiFi, and a full-service spa. Popular attractions Wall of Alassio and Lungomare Angelo Ciccione ...
9.4/10 Exceptional! (168 reviews)
"We had an excellent stay - the staff were very friendly, the room was clean, the location was close to the beach, shopping and dining, and breakfast was amazing. Will definitely come back next summer"

Reviewed on Jul 9, 2026

Hotel Dei Fiori
Allegroitalia Alassio Rosa

Allegroitalia Alassio Rosa

3 out of 5
Via Maddalena Conti 10 Alassio SV
The price is ¥27,771 per night from Aug 4 to Aug 5
¥27,771
¥31,103 total
Aug 4 - Aug 5
includes taxes & fees
Book a stay at this spa hotel in Alassio. Enjoy free WiFi, a full-service spa, and a rooftop terrace. Our guests praise the helpful staff in our reviews. Popular ...
7.8/10 Good! (212 reviews)
"Staff are very friendly. Great breakfast provided and workable gym access is included. The hotel itself is quite worn out and dated. Rooms are tiny and remind me of early 90s travel in Italy, with hardly any room around the bed, an oversized and unnecessary closet, a toilet where if you sit down ..."

Reviewed on May 31, 2026

Allegroitalia Alassio Rosa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Alaxia Exclusive Apartments

Alaxia Exclusive Apartments

Viale Sant' Erasmo 34 Alassio SV
Book a stay at this luxury aparthotel in Alassio. Enjoy free WiFi, free parking, and an outdoor pool. Popular attractions Marina di Alassio and La Cappelletta ...
Alaxia Exclusive Apartments
Residence Corallo

Residence Corallo

3 out of 5
Viale Hanbury 140 Alassio SV
Stay at this residence in Alassio. Enjoy free WiFi, parking (surcharge), and daily housekeeping. Popular attractions Wall of Alassio and Lungomare Angelo Ciccione ...
8.6/10 Excellent! (8 reviews)
"Could not check in earlier than planned but check in perfectly on time Hôtel decoration is nice and unique Heater needs to be pushed a lot to heat the large volume of the room Staff nice and helpful"

Reviewed on Jan 31, 2023

Residence Corallo
La Sterlizia di Santa Croce

La Sterlizia di Santa Croce

Str. Romana Santa Croce 51 Alassio SV
Stay at this vacation home in Alassio. Enjoy free WiFi, free parking, and an outdoor pool. Popular attractions Marina di Alassio and La Cappelletta are located ...
9.6/10 Exceptional! (13 reviews)
Wonderful Holiday
"Absolutely stunning location beautiful apartment very clean a very enjoyable holiday with friends"

Reviewed on Sep 25, 2023

La Sterlizia di Santa Croce
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Alassio attractions

Cities near Alassio