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ibis Styles London Gloucester Road

3.0 star property
Guesthouse with a bar, 7-minute walk to Natural History Museum

Choose dates to view prices

Travelers find a comfortable retreat at ibis Styles London Gloucester Road in central London. The property offers practical amenities like dry cleaning, a bar for evening drinks, and in-room WiFi. The lobby provides coffee and luggage storage, with guests noting the helpful staff.

Reviews

8.0 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Bar
  • Housekeeping
  • Pet friendly
The current price is ￥21,439
￥25,726 total
includes taxes & fees
Nov 23 - Nov 24

Room options

Available filters for rooms
Showing 4 of 4 rooms

View all photos for Room, 2 Twin Beds (The Duet)

Room, 2 Twin Beds (The Duet) | Hypo-allergenic bedding, in-room safe, individually decorated

Room, 2 Twin Beds (The Duet)

8.6 out of 10
Excellent
(4 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 13 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed

Room, 1 Double Bed | Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed

8.0 out of 10
Very good
(25 reviews)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 11 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room, 1 Double Bed, Balcony

Room, 1 Double Bed, Balcony | Hypo-allergenic bedding, in-room safe, individually decorated

Room, 1 Double Bed, Balcony

Highlights

Balcony
Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
  • 12 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Room (The Works)

Room (The Works) | Hypo-allergenic bedding, in-room safe, individually decorated

Room (The Works)

Highlights

Soundproofed
Individually furnished
Individually decorated
Air conditioning
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 17 sq m
  • Sleeps 3
  • 1 Double Bed

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￥24,305 total
includes taxes & fees
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About the neighborhood

Map
SW7 4ES, England, London, 110 Cromwell Rd, Kensington

What's nearby

  • Imperial College London - 7 min walk - 0.7 km
  • Natural History Museum - 9 min walk - 0.8 km
  • Royal Albert Hall - 12 min walk - 1.0 km
  • Hyde Park - 13 min walk - 1.1 km
  • Victoria and Albert Museum - 13 min walk - 1.2 km

Getting around

  • Gloucester Road Underground Station - 2 min walk
  • West Brompton Station - 18 min walk
  • London City Airport (LCY) - 48 min drive

Restaurants

  • ‪Club Lounge - ‬4 min walk
  • ‪Fait Maison - ‬3 min walk
  • ‪Starbucks - ‬2 min walk
  • ‪Wingstop Gloucester Road - ‬2 min walk
  • ‪The Stanhope Arms - ‬3 min walk

About this property

ibis Styles London Gloucester Road

Guesthouse near Natural History Museum
Located close to Imperial College London and Science Museum, ibis Styles London Gloucester Road provides dry cleaning/laundry services and a bar. Stay connected with free in-room WiFi.
You'll also enjoy perks such as:
  • Buffet breakfast (surcharge), express check-out, and express check-in
  • A front-desk safe, smoke-free premises, and a 24-hour front desk
  • An elevator, luggage storage, and coffee/tea in the lobby
  • Guest reviews give top marks for the helpful staff
Room features
All 84 individually furnished rooms feature thoughtful touches such as air conditioning, in addition to amenities like free WiFi and safes.
Other conveniences in all rooms include:
  • Recycling, LED light bulbs, and eco-friendly cleaning products
  • Bathrooms with rainfall showers and eco-friendly toiletries
  • Flat-screen TVs with cable channels
  • Free infant beds, electric kettles, and daily housekeeping

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • Buffet breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 13.50 per person
  • A bar/lounge
  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • TV in common areas

Family friendly

  • In-room crib
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (daily)

Accessibility

  • 4 steps to reach entrance
  • Elevator (35 inch wide door)
  • Thin carpet in room

More

  • 5 floors
  • At least 80% lighting from LEDs
  • Biodegradable coffee stirrers available
  • Biodegradable drinking straws available
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Humane treatment of captive wild animals
  • No plastic coffee stirrers
  • No plastic drinking straws
  • No plastic soft drink bottles
  • No plastic water bottles
  • Reusable cups
  • Reusable tableware
  • Smoking not allowed
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Cleaning products are eco-friendly
  • Eco-friendly toiletries
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • LED lighting
  • Mobile key entry
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient showers

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in fee: GBP 35
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
Late check-out fee: GBP 50
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 15 per pet, per night
Service animals are welcome, and are exempt from fees

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 13.50 per person
  • Pet fee: GBP 15 per pet, per night
  • Service animals are exempt from fees
  • Early check-in fee: GBP 35 (subject to availability)
  • Late check-out fee: GBP 50 (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of ALLSAFE (Accor Hotels)
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

ibis Styles London Gloucester Road Guesthouse
Best Western Cromwell House
Best Western Cromwell House London
ibis Styles Gloucester Road Guesthouse
ibis Styles Gloucester Road
Best Western The Cromwell Hotel London
Ibis Styles London Gloucester Road England
ibis Styles Gloucester Road Opening January 2018
ibis Styles London Gloucester Road (Opening January 2018)
Best Western The Cromwell
ibis Styles London Gloucester Road London
ibis Styles London Gloucester Road Guesthouse
ibis Styles London Gloucester Road Guesthouse London

Frequently asked questions

Is ibis Styles London Gloucester Road pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 15 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at ibis Styles London Gloucester Road?

As of Nov 3, 2025, prices found for a 1-night stay for 2 adults at ibis Styles London Gloucester Road on Nov 23, 2025 start from ￥21,439, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at ibis Styles London Gloucester Road?

Ibis Styles London Gloucester Road doesn't offer parking.

What time is check-in at ibis Styles London Gloucester Road?

Check-in start time: 3:00 PM; Check-in end time: anytime. Early check-in is available for a fee of GBP 35 (subject to availability).

What time is check-out at ibis Styles London Gloucester Road?

Check-out is at noon. Late check-out is available for GBP 50 (subject to availability).

Where is ibis Styles London Gloucester Road located?

Located in London City Centre, this guesthouse is within a 10-minute walk of Natural History Museum and Imperial College London. Victoria and Albert Museum and Science Museum are also within 15 minutes. Gloucester Road Underground Station is only a 2-minute walk and South Kensington Underground Station is 10 minutes.

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Reviews

ibis Styles London Gloucester Road Reviews

8.0

Very Good

8.2

Cleanliness

9.0

Location

8.4

Staff & service

8.2

Eco-friendliness

7.6

Property conditions & facilities
Rating 10 - Excellent. 137 out of 435 reviews
Rating 8 - Good. 187 out of 435 reviews
Rating 6 - Okay. 68 out of 435 reviews
Rating 4 - Poor. 28 out of 435 reviews
Rating 2 - Terrible. 15 out of 435 reviews

Reviews

10/10 Excellent

Fong

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly staff. Good location, safe neighborhood.
Stayed 3 nights in Sep 2025

10/10 Excellent

Lou Janssen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was excellent especially for the price point
Stayed 1 night in May 2025

10/10 Excellent

Susana Angeline

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had an excellent stay at Ibis. The staff was friendly and accommodating, and the room was excellent. The area is walkable, with currency exchange and the tube right outside the door. It's a wonderful property, I definitely recommend a balcony room. Thank you!
Stayed 1 night in Sep 2025

10/10 Excellent

Cathryn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, only 2 mins walk from Gloucester Road underground station. Room was very comfortable and quiet considering we were in London. Would definitely stay again, shops on the doorstep.
Stayed 3 nights in May 2025

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely clean and modern hotel. Minutes from the station. Perfect to walk to museums and The Royal Albert Hall. Will definitely visit again.
Stayed 1 night in May 2025

10/10 Excellent

Will

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Perfect for a quick stop in central london

Room was compact but for the price in central London, mlre than acceptable!
Stayed 1 night in Apr 2025

10/10 Excellent

catriona

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the interiors (quirky) and the staff (very natural/friendly)
Stayed 1 night in Jan 2025

10/10 Excellent

Cris

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very safe and quiet
Stayed 5 nights in Jun 2024

10/10 Excellent

Elizabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easy access to public transportation, clean, and good value for the price.
Stayed 2 nights in Dec 2023

6/10 Okay

HOI MING ROSSETTI

Liked: Staff & service
The bathroom was not clean enough. I heard water running in the water pipes at midnight. Loction is great, just 2 mins away from metro link.
Stayed 1 night in Apr 2025

4/10 Poor

Brie

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
Unfortunately my room was quite dirty, dust all over the cups teaspoons and tray they were on, dust on the ledge below the mirror in the bathroom, dirty toilet, dirty bathroom tap, hair on the bathroom floor, shower drain was removed and left on the shower floor not sure why. opened one of the long life milks and it was lumpy. Staff were very kind and friendly though on arrival and checking out. Walkable to Kensington gardens or some nice cafes
Stayed 1 night in Jun 2025

10/10 Excellent

Simon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Handy for Royal Albert Hall

Great hotel, comfy bed. Handy for the tube and a short walk to albert hall. will use again if in the neighborhood
Stayed 1 night in May 2023

10/10 Excellent

Linda

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Highclere

Very convenient location. Very close to the tube stop and bus stops.. Loved the ‘tube’ decor. The staff was very friendly and kind.
Stayed 2 nights in May 2023

6/10 Okay

Houng

Liked: Staff & service
Rundown and room is very small.
Stayed 4 nights in Dec 2024

8/10 Good

Jonathan

Liked: Cleanliness, amenities, property conditions & facilities
This is a good spot if you need a simple place to crash in London. It's a bit expensive given the tiny room size, but it was clean and convenient to the Tube. There is a Waitrose across the street and many dining options in short walking distance. It would be nice if the 20-somethings that are working the "desk" in the lobby were a bit friendlier.
Stayed 1 night in Oct 2024

2/10 Terrible

Brian

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Misleading listing and unhelpful staff

The hotel room was significantly smaller than what is advertised. I asked the front desk about it and they said they only have a couple rooms that size and most guests get smaller rooms than they advertise. There wasn't enough space to walk around the sides of the bed or open the bathroom door more than a foot. The shower and sink drains were slow and backed up quickly. I asked if maintenance could fix the drains and the front desk ignored the request. The hot and cold lines were also backwards.
Stayed 3 nights in Jul 2025

2/10 Terrible

Louisa

Disliked: Cleanliness, property conditions & facilities, room comfort
The
Stayed 1 night in Feb 2023

6/10 Okay

Verified traveler

Disliked: Staff & service, room comfort

The minimum

I don't why hotels staff usually stick the the bare minimum. I arrived at 1pm, and apparently no rooms were ready before 3pm (really? on a Tuesday?). I was given a room for which you have to take the lift AND the stairs; I asked to change with a room accessible by lift only. I was given the smallest room they had (I saw it from the emergency map). If you are not full, why not given to your guest the best service you can, rather than the minimum? I will unlikely come back here.
Stayed 1 night in Mar 2025

4/10 Poor

J W

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities

Room Lottery

Booked two rooms. One was ok. The other was unacceptable. It was a below floor level room with adjacent to an air conditioning unit that was old and noisy. Sleep was not possible in this room.
Stayed 1 night in Feb 2023

6/10 Okay

Nicole

Liked: Cleanliness, staff & service
The hotel is in a great location close to the tube station. However it is situated on a main road, so very noisy traffic wise.The room was VERY small. No refrigerator, no desk, for two travelers the room was too small. No fitted sheet, that’s probably more of a personal preference. Bed wasn’t bad, but wasn’t great. Bathroom was adequate. Room was clean, breakfast for £10 not that great. Not many choices. BUT if you are staying for just one night, it’s ok.
Stayed 1 night in Sep 2022

8/10 Good

Eileen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everyone was very friendly at the lobby Not great housekeeping for our room, inconsistent, sometimes the coffee are wasn’t cleaned and replenished. Teacups mot cleaned or replaced with clean ones. Otherwise it was fine, the location is great but beware that the Gloucester Road tube stop does not have escalators or elevators except one elevator for the Piccadilly line.
Stayed 8 nights in Dec 2022

8/10 Good

Helmut Christian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Ibis you know what you will get

I had a very nice room under the roof of the building. Well Elevator was only until 4th floor and then I had to use the stairs to the 5th floor. . . not too bad. Room was very clean - a bit small but very OK for one person. Didn't spent much time there was out all day. The only thing is the water pressure I the shower . . . . is way too low. Breakfast was super good and I liked the coffee too. If for sure an address I will remember.
Stayed 1 night in Mar 2023

8/10 Good

Hanna

Liked: Cleanliness, amenities, property conditions & facilities
Upgraded room on arrival 🙂
Stayed 1 night in Oct 2025

10/10 Excellent

Bettina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bis auf den niedrigen Wasserdruck in der Dusche war es ein wunderbarer Aufenthalt. Ich würde jederzeit wieder kommen.
Stayed 2 nights in Sep 2025

8/10 Good

Jorge

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and perfect to walk
Stayed 1 night in Aug 2025