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U&Me, BW Signature Collection

4.0 star property
Eco-certified hotel with free breakfast and a fitness center

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

Front of property - evening/night
Hallway
Restaurant
Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board
Check-in/check-out kiosk
U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Gym
  • Housekeeping
  • Pet friendly
  • Free WiFi
The current price is ￥11,851
￥13,273 total
includes taxes & fees
Oct 5 - Oct 6

Room options

Check availability for these dates

Tonight
Oct 1 - Oct 2
Check availability for tonight Oct 1 - Oct 2
Tomorrow
Oct 2 - Oct 3
Check availability for tomorrow Oct 2 - Oct 3
Available filters for rooms
Showing 12 of 12 rooms

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(155 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Laptop workspace
Pet friendly
  • 19 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

Highlights

Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
Rainfall showerhead
Cable/satellite channels
Laptop workspace
  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

Superior Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Superior Room, 2 Twin Beds, Non Smoking

8.2 out of 10
Very good
(32 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 20 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Twin Bed, Non Smoking

8.6 out of 10
Excellent
(23 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 19 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed) | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3
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About the neighborhood

Located in Umea, U&Me, BW Signature Collection is in the city center and near the airport. Navat and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Nolia and Umevatoriet. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen.
Visit our Umea travel guideOpens in a new window
Map
90326, Umea, Storgatan 46A

What's nearby

  • Utopia - 3 min walk - 0.3 km
  • Umea People's House - 3 min walk - 0.3 km
  • Nolia - 18 min walk - 1.6 km
  • Norrland's University Hospital - 4 min drive - 2.3 km
  • Umeå University - 4 min drive - 2.6 km

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • ‪Basta - ‬1 min walk
  • ‪MAX - ‬3 min walk
  • ‪Taps& Umeå - ‬3 min walk
  • ‪Bodegan - ‬2 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

Upscale eco-certified hotel in a shopping district
Take advantage of a free breakfast buffet, a coffee shop/cafe, and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Bike rentals, express check-out, and express check-in
  • A vending machine, a banquet hall, and luggage storage
  • An elevator and smoke-free premises
Room features
All 162 rooms offer comforts such as laptop-friendly workspaces, in addition to perks like free WiFi and safes.
Other conveniences in all rooms include:
  • Bathrooms with rainfall showers and hair dryers
  • Flat-screen TVs with cable channels

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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9.2 out of 10, Wonderful, 1,457 reviews
The price is ￥16,304
￥18,261 total
includes taxes & fees
Oct 5 - Oct 6
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation

Access methods

Private entrance

Pets

Pets allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night
Cribs (infant beds) are available for SEK 100.0 per night

Property payment types

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at U&Me, BW Signature Collection?

As of Oct 1, 2025, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on Oct 5, 2025 start from ￥11,851, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Check-out is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this eco-certified hotel is steps from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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U&Me, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 530 out of 1079 reviews
Rating 8 - Good. 398 out of 1079 reviews
Rating 6 - Okay. 107 out of 1079 reviews
Rating 4 - Poor. 30 out of 1079 reviews
Rating 2 - Terrible. 14 out of 1079 reviews

9.0/10

Cleanliness

8.0/10

Staff & service

8.8/10

Amenities

9.0/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
last minute booking, everything went very well , very comfortable room and wonderful breakfast
Stayed 1 night in Jun 2025

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025

10/10 Excellent

Samielle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
.
Stayed 2 nights in May 2025

6/10 Okay

Verified traveler

Disliked: Property conditions & facilities
1. I booked a double room, but the sink was in the bedroom. There was a strange sewer smell. I wanted to change room，but was told that I could only change to a single room, so I didn't change. 2 There is a bathtub, but it has only a very narrow baffle. Even if you take a shower carefully, water will still splash everywhere. 3 The price fluctuates greatly. The one we booked one month in advance is twice as expensive as if you book two days in advance. Other four-star hotels in the surrounding area do not have such a large price fluctuation
Stayed 4 nights in Feb 2025

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

10/10 Excellent

Teija

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bra utsikt mot ån
Stayed 1 night in Aug 2025

10/10 Excellent

Jan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Das Hotel liegt absolut im Herzen von Umeå und ist ist sehr gut ausgestattet. Es ist ein Self-Service Hotel aber bei Problemen kann man sich auch an die Rezeption des Nachbarhotels wenden. Das Frühstücksbuffet ist sehr umfangreiche und auch bei besonderen Bedürfnissen wie glutenfrei oder vegan ausreichend ausgestattet. Wir haben die Zeit sehr genossen und kommen gerne wieder hier hin zurück.
Stayed 4 nights in Aug 2025

8/10 Good

Maria

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Robert

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

LINDVALL

Stayed 3 nights in Jun 2025

6/10 Okay

Katarina

Liked: Property conditions & facilities
Disliked: Cleanliness
Stayed 1 night in Jun 2025

8/10 Good

joakim

Stayed 1 night in Jun 2025

6/10 Okay

Nicklas

Liked: Staff & service

Bra hotell men alltid nåt strul.

In och utcheckning fungerade inte - som vanligt. Krångel med frukost.
Stayed 1 night in Jun 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Jerry

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Izabell

Liked: Staff & service, property conditions & facilities
Stayed 2 nights in Jun 2025

6/10 Okay

Per

Liked: Staff & service
Stayed 1 night in Feb 2025

8/10 Good

Hanna

Liked: Cleanliness, staff & service, room comfort
Frukosten var 10 av 10! Supergod! Rummet var helt okej!
Stayed 2 nights in Jun 2025

8/10 Good

Jari

Muuten hyvä mutta huoneet todella ahtaasti rakennettu. Lavuaari huoneessa ei kylppärissä ja kaappitilaa ei ollut lainkaan. Siisti uusi huone ja hyvä näkymä mutta auttamattoman pieni huone kahdelle aikuiselle. Sopii yhdeksi yöksi.
Stayed 1 night in Jun 2025

8/10 Good

Fredrik

Liked: Staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Helen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fint, bra o låg centralt. Trevlig personal som var behjälplig. Superfin frukost i annorlunda och mysig miljö. Hit kommer vi igen.
Stayed 1 night in Jun 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Erikoinen, kiintoisa huoneratkaisu

Hyvin kompakti huone, josta löytyy kaikki tarpeellinen. Mahtavat näköalat isoista ikkunoista. Plussa kylpyammeesta! Hyvät sängyt. Aamiainen viihtyisässä tilassa mutta osa tarjottavista oli loppunut vaikkei menty viime tipassa. Sisäänkirjautuminen ei heti onnistunut mutta henkilökuntaa olikin paikalla ja hoitivat sen ripeästi. Hotellin sijainti on erinomainen, kaupat, ravintolat, puistot, ranta lähellä. Erinomainen hintalaatusuhde! Suosittelen ellei huoneen pieni koko haittaa - meitä se ei haitannut.
Stayed 2 nights in Jun 2025

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