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U&Me, BW Signature Collection

4.0 star property
Travelers start their day with coffee and shopping plans, then unwind at the bar or explore the area on bicycles - a perfect balance of leisure and adventure.

Choose dates to view prices

U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services
The current price is ￥13,366
￥14,970 total
includes taxes & fees
Mar 8 - Mar 9

Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(169 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Rainfall showerhead
Hair dryer
Digital channels
In-room safe
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

Highlights

Flat-screen TV
Blackout drapes/curtains
Separate bedroom
Rainfall showerhead
Private bathroom
Hair dryer
Bathrobes
Digital channels
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

Superior Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Superior Room, 2 Twin Beds, Non Smoking

8.2 out of 10
Very good
(41 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Rainfall showerhead
Hair dryer
Digital channels
In-room safe
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Twin Bed, Non Smoking

8.6 out of 10
Excellent
(25 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Rainfall showerhead
Hair dryer
Digital channels
In-room safe
  • 19 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking

7.2 out of 10
Good
(5 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Rainfall showerhead
Hair dryer
Digital channels
In-room safe
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed) | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Highlights

Flat-screen TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Rainfall showerhead
Hair dryer
Digital channels
In-room safe
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3
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About the neighborhood

Located in Umea, U&Me, BW Signature Collection is in the city center and near the airport. Navat and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Nolia and Umevatoriet. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen. Visit our Umea travel guide
Map
90326, Umea, Storgatan 46A

What's nearby

  • Väven Cultural Centre
    1 min walk - 0.2 km
  • Utopia
    3 min walk - 0.3 km
  • Umea People's House
    3 min walk - 0.3 km
  • Umeå Folkets Hus
    4 min walk - 0.4 km
  • Navat
    6 min walk - 0.6 km

Getting around

  • Umeå Central Station
    9 min walk
  • Umea (UME)
    7 min drive

Restaurants

  • MAX
    3 min walk
  • Taps& Umeå
    3 min walk
  • Pinchos
    3 min walk
  • Gamla Bibliotekscaféet
    4 min walk
  • Bodegan
    2 min walk

About this property

U&Me, BW Signature Collection

Upscale hotel in a shopping district
Take advantage of a free breakfast buffet, a coffee shop/cafe, and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Bike rentals, express check-out, and express check-in
  • Luggage storage, a vending machine, and smoke-free premises
  • A banquet hall and an elevator
Room features
All 162 rooms offer comforts such as laptop-friendly workspaces, in addition to perks like free WiFi and safes.
Other conveniences in all rooms include:
  • Bathrooms with rainfall showers and hair dryers
  • Flat-screen TVs with cable channels

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

Pets allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night
Cribs (infant beds) are available for SEK 100.0 per night

Property payment types

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at U&Me, BW Signature Collection?

As of Feb 13, 2026, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on Mar 8, 2026 start from ￥13,366, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Check-out is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this hotel is steps from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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Reviews

U&Me, BW Signature Collection Reviews

8.8

Excellent

9.0

Cleanliness

8.8

Amenities

8.0

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 555 out of 1095 reviews
Rating 8 - Good. 388 out of 1095 reviews
Rating 6 - Okay. 109 out of 1095 reviews
Rating 4 - Poor. 32 out of 1095 reviews
Rating 2 - Terrible. 11 out of 1095 reviews

Reviews

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
last minute booking, everything went very well , very comfortable room and wonderful breakfast
Stayed 1 night in Jun 2025

10/10 Excellent

Bryan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

One night stay.

We were on a road trip around Sweden. Check in was quick and easy with parking within the building which was very handy. Our room was very nice with a city and river view. The decor of the room was quite modern with a few different features to lots of hotels. The bed was very comfortable with a nice bathroom. Breakfast was very good with lots of choice so no complaints.
Stayed 1 night in Jul 2024

10/10 Excellent

Marius Espolin Waard

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Modern rooms with great view

Amazing room. Very clean, with a fun and modern layout and design. Breakfast was nice, and the hotel was dead smack in centre of Umeå. Wished there would be a manned desk all the time, but it had no inconvenience for us. Would probably book this hotel again!
Stayed 2 nights in Jul 2024

8/10 Good

Alexander

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025

8/10 Good

Moa

Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025

10/10 Excellent

Magnhild

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice hotel, although very thin walls! Could hear everything from the rooms nect door, and the hall.
Stayed 1 night in Aug 2025

4/10 Poor

Nicola

Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025

10/10 Excellent

Stephan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All was perfekt!
Stayed 1 night in Oct 2024

10/10 Excellent

Chike

Liked: Cleanliness, property conditions & facilities
The central locations
Stayed 3 nights in Nov 2024

10/10 Excellent

Samielle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
.
Stayed 2 nights in May 2025

10/10 Excellent

Steinar

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Glimrende hotellopphold
Stayed 3 nights in Jul 2024

6/10 Okay

Alex

Liked: Cleanliness
Disliked: Staff & service, amenities
the phone in the makeshift reception doesn’t connect to staff…once connected from mobile phone, you could barely get answers from them!
Stayed 1 night in Aug 2024

6/10 Okay

Verified traveler

Disliked: Property conditions & facilities
1. I booked a double room, but the sink was in the bedroom. There was a strange sewer smell. I wanted to change room，but was told that I could only change to a single room, so I didn't change. 2 There is a bathtub, but it has only a very narrow baffle. Even if you take a shower carefully, water will still splash everywhere. 3 The price fluctuates greatly. The one we booked one month in advance is twice as expensive as if you book two days in advance. Other four-star hotels in the surrounding area do not have such a large price fluctuation
Stayed 4 nights in Feb 2025

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

10/10 Excellent

Susanne

Liked: Cleanliness, amenities, property conditions & facilities
Rent rum och god frukost
Stayed 1 night in Dec 2025

8/10 Good

Marianne

Liked: Cleanliness
Rent rom med fantastisk utsikt. God frokost for å være et lavprishotell.
Stayed 1 night in Nov 2025

10/10 Excellent

Pierre

Liked: Cleanliness, staff & service, amenities
Bra ställe
Stayed 1 night in Nov 2025

10/10 Excellent

Roger

Liked: Cleanliness, staff & service, amenities
Allt topp
Stayed 2 nights in Nov 2025

10/10 Excellent

Olga

Liked: Cleanliness, staff & service, amenities
Bra
Stayed 1 night in Oct 2025

10/10 Excellent

Tomas

Liked: Cleanliness, staff & service, amenities
Bra frukost och rent rum
Stayed 1 night in Nov 2025

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities
Ja
Stayed 1 night in Nov 2025

10/10 Excellent

Selma

Liked: Cleanliness, amenities
Fantastisk frukost. Bra rum för priset.
Stayed 1 night in Nov 2025