This was our first time in Gulf Shores and so we weren't privy to locations or anything when I booked Herron Landing but boy did we luck out! We all really liked that it's further down the strip, so no you can't walk to the restaurants and stuff, but it's quiet and private! I liked that it wasn't down with all of the giant hotels. And the beach access right across the road was also perfect. We saw down near the hotels how crowded the beach was, but not down on our end!! Also, because we didn't know exactly what to expect I filled our trunk with umbrellas, chairs, sand toys. But they have a shed below the house full of everything you could need! Tons of chairs, tons of sand toys, umbrellas, rafts, and even a nifty cart to load up with your beach supplies so you don't have to carry everything! Next time we come to Gulf Shores we will definitely book here again. Also, the check in process takes 5 minutes, and the check out is even easier. You call as you leave and that's it. Wonderful time! Can't wait to go back!