Things to do in Martina Franca

Find and book activities, attractions and tours

A historic stone square with buildings, a tree, and a stroller.
A coastal area with clear turquoise waters, a sandy beach, and a row of beach umbrellas.
An aerial view of a beach with people, colorful umbrellas, and clear turquoise water.
A vintage car parked on a cobblestone street, with classical architecture and a clear blue sky in the background.
A crowded square at night with illuminated buildings and a crowd of people.

Things to do

Wine Experience: vineyard, wines and food

Wine Experience: vineyard, wines and food

￥5,952
per adult
96% of travellers recommend
Wine Experience: vineyard, wines and food
From Monopoli: Self-guided tour of Matera and Alberobello with a guide

From Monopoli: Self-guided visit of Matera and Alberobello with a tour leader

￥12,833
per adult
From Monopoli: Self-guided visit of Matera and Alberobello with a tour leader
Ostuni: Walking Tour

Ostuni: Walking Tour

￥37,198
per traveler
Ostuni: Walking Tour
Alberobello

Alberobello and Matera Bus Tour, from Bari

￥10,229
per adult
88% of travellers recommend
Alberobello and Matera Bus Tour, from Bari
Discover the Lama D'Antico Rock Park and its Rock Churches

Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

￥2,790
per adult
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano
Skip the Line: Trullo Sovrano Admission Ticket

Skip the Line: Trullo Sovrano Admission Ticket

￥502
per adult
Skip the Line: Trullo Sovrano Admission Ticket
Picture 5 for Activity Discover a unique secret residence just a few kilometers from Taranto

Grottaglie: Guided tour of Casa Vestita

￥7,388
per adult
Grottaglie: Guided tour of Casa Vestita
See all activities in Martina Franca
  • find price illustration

    Explore activities

    Explore thousands of experiences from activities and attractions to day tours and transfer.
  • calendar shield illustration

    Book with ease

    Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities.
  • trophy illustration

    Treat yourself

    Members save % or more when you book activities.

Most popular activities in Martina Franca

Tours & day trips

See all 193 activities
Alberobello and Matera Bus Tour, from Bari

Alberobello and Matera Bus Tour, from Bari

Activity duration is 10 hours
9.0 out of 10 with 56 reviews
Free cancellation available
Price is ￥10,212 per adult
Alberobello and Matera Bus Tour, from BariOpens in new tab

Classes & workshops

See all 47 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is ￥8,356 per adult
Ostuni: Olive Oil Tasting TourOpens in new tab

Adventure & outdoor

See all 29 activities
Alberobello Guided Segway and Mini Golf Cart Tour

Alberobello Guided Segway and Mini Golf Cart Tour

Activity duration is 1 hour
10.0 out of 10 with 67 reviews
Free cancellation available
Price is ￥9,284 per adult*
Alberobello Guided Segway and Mini Golf Cart TourOpens in new tab

Shows & concerts

See all 7 activities
Ostuni: Olive Oil Tasting Tour

Ostuni: Olive Oil Tasting Tour

Activity duration is 1 hour
8.8 out of 10 with 52 reviews
Free cancellation available
Price is ￥8,356 per adult
Ostuni: Olive Oil Tasting TourOpens in new tab

Spa & wellness

See all 5 activities
Pozzo Faceto: Botanic Garden

Pozzo Faceto: Botanic Garden

Free cancellation available
Price is ￥2,172 per adult
Pozzo Faceto: Botanic GardenOpens in new tab

What to do in Martina Franca

Stay near popular Martina Franca attractions

Basilica di San Martino

9.2/10 (13 reviews)
This Baroque masterpiece features intricate Rococo façades and a high-relief of Saint Martin sharing his cloak. Visit in morning light to appreciate the marble altars and Domenico Carella's Last Supper painting.
See properties

Popular day trips from Martina Franca

A marina with boats docked, a swimming pool, and a beach.

Taranto

A densely packed urban area with white buildings and a prominent historical building with domes in the background.

Ostuni

A street lined with white buildings, parked cars, and a tree with green leaves.

Cisternino

A street lined with traditional stone-roofed buildings and a church with two towers.

Alberobello

A historic church with a bell tower and arched windows.

Noci

A narrow cobblestone street flanked by white buildings with colorful hanging flowers and potted plants.

Mottola

A tree-lined street with red flowers and a building with columns.

Locorotondo

A narrow cobblestone street flanked by white buildings with potted plants and wicker baskets.

Ceglie Messapica

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your vacation adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travelers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.

What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighborhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.