Apia

Travel Guide

A street with buildings, a blue truck, and a white car.
A wooden structure with 'SAMOA AUTHORITY' written on it, surrounded by palm trees.
A clock tower, a market, and a building with a red roof.
A large cargo ship named "Lady Naomi" docked at a port with smaller boats nearby.
A memorial plaque listing names of Samoan-born sailors and soldiers who fought in the Great War.
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Where to stay in Apia

Find the best Apia areas and neighborhoods for the activities you enjoy most. Learn more about Apia
Learn more about Apia

Downtown Apia

Travelers come to Downtown Apia for its abundant dining options, and you can see top attractions like Fugalei Fresh Produce Market and Flea Market while you're in town.

Sheraton Samoa Aggie Grey's Hotel & Bungalows

Sheraton Samoa Aggie Grey's Hotel & Bungalows

5 out of 5
Main Beach Road Apia
The price is ¥26,182 per night from Jul 26 to Jul 27
¥26,182
¥30,109 total
Jul 26 - Jul 27
includes taxes & fees
Book a stay at this luxury hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Popular attractions Falemataaga – The Museum of Samoa and China ...
Sheraton Samoa Aggie Grey's Hotel & Bungalows
Taumeasina Island Resort

Taumeasina Island Resort

4.5 out of 5
Beach Road Apia
The price is ¥38,013 per night from Jul 20 to Jul 21
¥38,013
¥43,715 total
Jul 20 - Jul 21
includes taxes & fees
Book a stay at this luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the pool and the helpful staff in our reviews. ...
8.8/10 Excellent! (743 reviews)
"We stayed at Taumeasina for 11 days this trip and had another fantastic experience. The service was exceptional, especially from waiters Alesana, Tino and Taleni, who were friendly, attentive and outstanding throughout our stay. The reception team is welcoming and always open to feedback. Having ..."

Reviewed on Jul 16, 2026

Taumeasina Island Resort
Tanoa Tusitala Hotel

Tanoa Tusitala Hotel

4 out of 5
Beach Road Sogi Apia
The price is ¥28,861 per night from Jul 30 to Jul 31
¥28,861
¥33,567 total
Jul 30 - Jul 31
includes taxes & fees
Book a stay at this family-friendly hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. Popular ...
8.4/10 Very Good! (838 reviews)
"Absolutely loved the staff!! They were amazing. Understandably, we went at a very busy time, so we were unable to check in early; they were very busy and very strict on check-in time. But we were able to eat lunch on the property by the pool while waiting for our room to be ready. Which their options ..."

Reviewed on Jul 16, 2026

Tanoa Tusitala Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
KUKi's Retreat

KUKi's Retreat

Apia Samoa
Stay at this vacation home in Apia. Enjoy free WiFi, laundry facilities, and air conditioning. Popular attractions Apia Park and China Aid Arts and Culture Centre ...
10/10 Exceptional! (11 reviews)
"Beautiful home"

Reviewed on Jul 10, 2026

KUKi's Retreat
Cheerful Bungalow with pool!

Cheerful Bungalow with pool!

Apia Upolu
Stay at this vacation home in Apia. Enjoy free WiFi, private pools, and a garden. Popular attractions Apia Park and China Aid Arts and Culture Centre are located ...
9/10 Wonderful! (16 reviews)
"Everything was setup for us and anytime there were concerns they were managed quickly. Maria and the team are wonderful hosts. Highly recommend the property."

Reviewed on Feb 28, 2026

Cheerful Bungalow with pool!
5 minutes to City Centre of Apia on Private Estate

5 minutes to City Centre of Apia on Private Estate

Apia Upolu
Stay at this vacation home in Apia. Enjoy laundry facilities and air conditioning. Popular attractions Faleata Golf Course and SPACE Samoa Performing Arts & ...
9.4/10 Exceptional! (13 reviews)
"Place was beautiful, owners were so nice, easy to deal with. Id stay again, set in most beautiful grounds, see and hear birdsong"

Reviewed on Jul 6, 2026

5 minutes to City Centre of Apia on Private Estate
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Apia attractions

Things to do