Apia

Travel Guide

A street with buildings, a blue truck, and a white car.
A wooden structure with 'SAMOA AUTHORITY' written on it, surrounded by palm trees.
A clock tower, a market, and a building with a red roof.
A large cargo ship named "Lady Naomi" docked at a port with smaller boats nearby.
A memorial plaque listing names of Samoan-born sailors and soldiers who fought in the Great War.
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Where to stay in Apia

Find the best Apia areas and neighborhoods for the activities you enjoy most. Learn more about Apia
Learn more about Apia

Downtown Apia

Travelers come to Downtown Apia for its abundant dining options, and you can see top attractions like Fugalei Fresh Produce Market and Fish Market while you're in town.

Sheraton Samoa Aggie Grey's Hotel & Bungalows

Sheraton Samoa Aggie Grey's Hotel & Bungalows

5 out of 5
Main Beach Road Apia
The price is ¥22,641 per night from Oct 7 to Oct 8
¥22,641
¥26,037 total
Oct 7 - Oct 8
includes taxes & fees
Book a stay at this luxury hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Popular attractions Falemataaga – The Museum of Samoa and China ...
8.2/10 Very Good! (655 reviews)
"Friendly staff but the facility looking a bit tired."

Reviewed on Sep 10, 2026

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Taumeasina Island Resort

Taumeasina Island Resort

4.5 out of 5
Beach Road Apia
The price is ¥33,927 per night from Oct 7 to Oct 8
¥33,927
¥39,016 total
Oct 7 - Oct 8
includes taxes & fees
Book a stay at this luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the pool and the helpful staff in our reviews. ...
8.8/10 Excellent! (761 reviews)
"First time here and from the beginning to the end it has been spectacular! Pick up shuttle was a breeze and not late. Staff members were all smiles and welcoming. From the front desk, to the food, to the activities. Everything was more than what I expected that we ended up canceling our reservations ..."

Reviewed on Sep 6, 2026

Taumeasina Island Resort
Lava Hotel Apia

Lava Hotel Apia

4 out of 5
Main Beach Road Apia
The price is ¥23,350 per night from Oct 1 to Oct 2
¥23,350
¥27,199 total
Oct 1 - Oct 2
includes taxes & fees
Book a stay at this business-friendly hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. Popular ...
8.8/10 Excellent! (243 reviews)
"Staff all very pleasant and helpful"

Reviewed on Sep 10, 2026

Lava Hotel Apia
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
KUKi's Retreat

KUKi's Retreat

Apia Samoa
Stay at this vacation home in Apia. Enjoy free WiFi, laundry facilities, and air conditioning. Popular attractions Apia Park and China Aid Arts and Culture Centre ...
9.6/10 Exceptional! (18 reviews)
"We had a wonderful stay and really enjoyed the accommodation. The place was comfortable, welcoming and had everything we needed during our time in Samoa. We had such a great experience and would definitely book again on our next trip. Thank you for having us!"

Reviewed on Sep 7, 2026

KUKi's Retreat
5 minutes to City Centre of Apia on Private Estate

5 minutes to City Centre of Apia on Private Estate

Apia Upolu
Stay at this vacation home in Apia. Enjoy laundry facilities and air conditioning. Popular attractions Faleata Golf Course and SPACE Samoa Performing Arts & ...
9.4/10 Exceptional! (13 reviews)
"Place was beautiful, owners were so nice, easy to deal with. Id stay again, set in most beautiful grounds, see and hear birdsong"

Reviewed on Jul 6, 2026

5 minutes to City Centre of Apia on Private Estate
Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!

Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!

Apia Apia
Stay at this vacation home in Apia. Enjoy a garden, laundry facilities, and an in-room coffeemaker. Popular attractions Vailima Botanical Garden and Robert Louis ...
9.6/10 Exceptional! (8 reviews)
"The property understates the quality of the accomodation. We were happy to arrive with incredibly quality beds and pillows which aren't common for Samoa. The location seemed like it was only a 5 min drive from town so we were very pleased how it close it was. Would definitely stay here again."

Reviewed on Aug 5, 2026

Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Apia attractions

Things to do