Apia

Travel Guide

A street with buildings, a blue truck, and a white car.
A wooden structure with 'SAMOA AUTHORITY' written on it, surrounded by palm trees.
A clock tower, a market, and a building with a red roof.
A large cargo ship named "Lady Naomi" docked at a port with smaller boats nearby.
A memorial plaque listing names of Samoan-born sailors and soldiers who fought in the Great War.
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Where to stay in Apia

Find the best Apia areas and neighborhoods for the activities you enjoy most. Learn more about Apia
Learn more about Apia

Downtown Apia

Travelers come to Downtown Apia for its abundant dining options, and you can see top attractions like Fugalei Fresh Produce Market and Fish Market while you're in town.

Sheraton Samoa Aggie Grey's Hotel & Bungalows

Sheraton Samoa Aggie Grey's Hotel & Bungalows

5 out of 5
Main Beach Road Apia
The price is ¥23,420 per night from Oct 8 to Oct 9
¥23,420
¥26,933 total
Oct 8 - Oct 9
includes taxes & fees
Book a stay at this luxury hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Popular attractions Falemataaga – The Museum of Samoa and China ...
Sheraton Samoa Aggie Grey's Hotel & Bungalows
Taumeasina Island Resort

Taumeasina Island Resort

4.5 out of 5
Beach Road Apia
The price is ¥34,185 per night from Oct 10 to Oct 11
¥34,185
¥39,313 total
Oct 10 - Oct 11
includes taxes & fees
Book a stay at this luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the pool and the helpful staff in our reviews. ...
Taumeasina Island Resort
Tanoa Tusitala Hotel

Tanoa Tusitala Hotel

4 out of 5
Beach Road Sogi Apia
The price is ¥22,784 per night from Oct 9 to Oct 10
¥22,784
¥26,459 total
Oct 9 - Oct 10
includes taxes & fees
Book a stay at this family-friendly hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. Popular ...
Tanoa Tusitala Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
KUKi's Retreat

KUKi's Retreat

Apia Samoa
Stay at this vacation home in Apia. Enjoy free WiFi, laundry facilities, and air conditioning. Popular attractions Apia Park and China Aid Arts and Culture Centre ...
9.6/10 Exceptional! (19 reviews)
"We thoroughly enjoyed our stay! Beautiful home with all the necessities we needed, from the air conditioning to the well-equipped kitchen and appliances.Great location, close to shops and Taumeasina Island Resort. Communication with the host was also excellent, especially when we needed the Wi-Fi ..."

Reviewed on Sep 12, 2026

KUKi's Retreat
Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!

Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!

Apia Apia
Stay at this vacation home in Apia. Enjoy a garden, laundry facilities, and an in-room coffeemaker. Popular attractions Vailima Botanical Garden and Robert Louis ...
9.6/10 Exceptional! (8 reviews)
"The property understates the quality of the accomodation. We were happy to arrive with incredibly quality beds and pillows which aren't common for Samoa. The location seemed like it was only a 5 min drive from town so we were very pleased how it close it was. Would definitely stay here again."

Reviewed on Aug 5, 2026

Spacious 3 bedroom home, 10min to town. Unlimited Wifi & AC available!
Cheerful Bungalow with pool!

Cheerful Bungalow with pool!

Apia Upolu
Stay at this vacation home in Apia. Enjoy free WiFi, private pools, and a garden. Popular attractions Apia Park and China Aid Arts and Culture Centre are located ...
9/10 Wonderful! (16 reviews)
"Everything was setup for us and anytime there were concerns they were managed quickly. Maria and the team are wonderful hosts. Highly recommend the property."

Reviewed on Feb 28, 2026

Cheerful Bungalow with pool!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Apia attractions

Things to do