Apia

Travel Guide

Apia featuring signage, street scenes and a city
Apia featuring signage and tropical scenes
Apia which includes street scenes, flowers and a city
Apia featuring a marina, general coastal views and a bay or harbor
Apia which includes a memorial and signage
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages. 

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Sheraton Samoa Aggie Grey's Hotel & Bungalows

Sheraton Samoa Aggie Grey's Hotel & Bungalows

5 out of 5
Main Beach Road, Apia
The price is ¥23,215 per night from Jul 19 to Jul 20
¥23,215
¥26,697 total
Jul 19 - Jul 20
includes taxes & fees
Stay at this 5-star luxury hotel in Apia. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Falemataaga – The Museum of Samoa and ...
8.2/10 Very Good! (390 reviews)
"Was lovely and walking distance to town was good."

Reviewed on Jul 6, 2025

Sheraton Samoa Aggie Grey's Hotel & Bungalows
Taumeasina Island Resort

Taumeasina Island Resort

4.5 out of 5
Beach Road, Apia
The price is ¥32,644 per night from Jul 20 to Jul 21
¥32,644
¥37,541 total
Jul 20 - Jul 21
includes taxes & fees
Stay at this 4.5-star luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the pool and the helpful staff in our reviews. ...
8.6/10 Excellent! (591 reviews)
Best hotel in Samoa
"After significant research on all of the 4/5 star hotels in Samoa, Taumeasina is by far the best and most luxurious on the island of Upolu. The resort service is best in class and the daily activities are very informative and relevant to the Samoan culture. The rooms are clean, beds are comfortable, ..."

Reviewed on Jul 14, 2025

Taumeasina Island Resort
Taufusi Hotel

Taufusi Hotel

3 out of 5
Vaitele St, Apia, Upolu
Fully refundableReserve now, pay when you stay
The price is ¥11,964 per night from Aug 7 to Aug 8
¥11,964
¥13,759 total
Aug 7 - Aug 8
includes taxes & fees
Stay at this 3-star hotel in Apia. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Fugalei Fresh Produce Market and Immaculate ...
8.2/10 Very Good! (7 reviews)
"Everything was perfect see you next time"

Reviewed on Jun 28, 2025

Taufusi Hotel
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Fugalei Motel

Fugalei Motel

3.5 out of 5
Fugalei, Street, Apia
Stay at this 3.5-star villa in Apia. Enjoy free WiFi, free parking, and laundry facilities. Popular attractions Fugalei Fresh Produce Market and Flea Market ...
Fugalei Motel
Spacious 3 BDRM family holiday home, 10min to town, AC available!

Spacious 3 BDRM family holiday home, 10min to town, AC available!

Apia
Stay at this vacation home in Apia. Enjoy a garden, laundry facilities, and an in-room coffeemaker. Popular attractions Robert Louis Stevenson Museum and Vailima ...
Up country gem
"Quiet and safe, except for roosters, haha! We enjoyed being at this place. A land phone line could come in handy, but we utilized BlueSky. We enjoyed evenings watching the sunset. Either car rental or taxi is affordable easy and necessary since you are out of town a ways. Great accommodation for ..."

Reviewed on Jul 8, 2019

Spacious 3 BDRM family holiday home, 10min to town, AC available!
5 minutes to City Centre of Apia on Private Estate

5 minutes to City Centre of Apia on Private Estate

Apia
Stay at this vacation home in Apia. Enjoy laundry facilities and air conditioning. Popular attractions Faleata Golf Course and Fugalei Fresh Produce Market are ...
Beautiful Homestay
"We were in Apia for 7 days to attend the CHOGM 2024. We were pleasantly surprised by how neat and tidy the property was and very spacious. My work colleague was a person with a disability and the home was very accessible for her. The hostess went out of her way to ensure that we had everything we ..."

Reviewed on Oct 29, 2024

5 minutes to City Centre of Apia on Private Estate
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Apia

4.4
Top Destination
5 - Excellent
22
5 - Excellent 43%
4 - Good
27
4 - Good 53%
3 - Okay
2
3 - Okay 4%
2 - Disappointing
0
2 - Disappointing 0%
1 - Terrible
0
1 - Terrible 0%

4/5 - Good

JAPG

The Polynesian show at the Sails restaurant up the road was really worth it.

5/5 - Excellent

Verified traveler

I love it.

4/5 - Good

Jackie

Everything was great except for booking experience. Expedia should have notify us about the different dates between the U.S. and Apia. Unfortunately, we booked according to U.S. dates. This resulted to the hotel kicking us out a day early.

4/5 - Good

Verified traveler

Bannana fritter ice cream at the Tip Top ice cream shop was really good!

5/5 - Excellent

Verified traveler

its beautiful

4/5 - Good

Verified traveler

Apia is