Get ready to enjoy a unique experience at Casa Martini in Pessione, where history, taste, and tradition come together to tell the story of an iconic brand, entirely Made in Italy. During this immersive two-hour activity, you dive deep into the MARTINI world and uncover the secrets behind the brand.
The visit begins with a sensory journey through the key elements that define the essence of MARTINI: aromatic herbs. As you walk along the dedicated path, you discover the main botanicals used in the production of Vermouth, observing and smelling the spices that shape its distinctive character.
The experience continues inside the Mondo Martini Gallery, where you explore the brand’s rich history. You discover archival materials, historical objects, iconic advertising campaigns, and vintage bottles that mark MARTINI’s evolution through the decades.
After this first part, the second hour brings an interactive and hands-on session. The Martini Ambassador welcomes you and guides you through the secrets of blending and the delicate balance behind every bottle of MARTINI.
Then comes the most exciting moment: you create your own personalized Vermouth, experiencing the “game of balance” that makes each creation truly unique. Step by step, with the Ambassador’s guidance, you compose your own aromatic symphony, carefully dosing ingredients and exploring how each element influences the final aroma of your Vermouth.
At the end of the activity, you leave not only with a special memory, but also with a deeper understanding of the Vermouth world.