Step into the world of a football icon with The Messi Experience, an immersive, multimedia attraction dedicated to the life and legacy of Lionel Messi. Located at Dubai Festival City, this interactive journey lets you walk through 9 themed zones blending cutting-edge technology, storytelling, and passion for the sport. From his humble beginnings in Rosario to his greatest goals and global triumphs, each space invites you to feel what it’s like to be Messi—from locker room prep to lifting trophies. Test your own skills in augmented reality games, compare your speed to Messi’s, and even step onto a digital pitch. Whether you're a lifelong fan or just love the energy of world-class sports, this experience brings football’s magic to life like never before. Ideal for families, sports lovers, and curious minds of all ages. Allow 60–90 minutes to explore, interact, and celebrate the journey of the GOAT in this once-in-a-lifetime walkthrough.