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Rows of grapevines in a vineyard. 1
A vineyard with rows of grapevines bearing clusters of green grapes. 2
A stone wall with orange flowers, a metal bell, and a wooden bucket. 3
A vineyard with rows of grapevines, a stone wall, and a tree in the foreground. 4
A spacious dining hall with high arched ceilings, chandeliers, and neatly arranged tables and chairs. 5

Puglia: Itria Valley Wine Tasting & Winery Tour

By Venture Vibes
8.8 out of 10
Excellent
Free cancellation available
Price is ¥7,400 per adult

Features

  • Free cancellation available
  • 1h 30m+
  • Mobile voucher
  • Instant confirmation
  • Multiple languages

Overview

  • Taste premium wines made from native Apulian grape varieties
  • Visit a traditional winery and underground barrel cellar
  • Enjoy authentic local food paired with carefully selected wines
  • Choose the experience that best suits your taste
  • Discover one of the most authentic wine experiences in Puglia

Activity location

    • Martina Franca
    • Martina Franca, Puglia, Italy

Meeting/Redemption Point

    • P6FV+M64, 74015 Carpari TA, Italia | The meeting point is clearly indicated at the entrance of our estate, located in the heart of the Itria Valley. Upon arrival, guests will be welcomed by a member of our staff at the main gate. The guide will be wearing a name badge and will be easily recognizable.
    • Carpari, Puglia, Italy

Check availability

Tasting of 3 Wines

  • Activity duration is 1 hour and 30 minutes1h 30m
    1h 30m
  • English
Price details
¥7,400 x 1 Adult¥7,400
Total
Price is ¥7,400

Tasting of 4 Wines

  • Activity duration is 2 hours2h
    2h
  • English
Price details
¥11,099 x 1 Adult¥11,099
Total
Price is ¥11,099

Tasting of 7 Wines

  • Activity duration is 3 hours3h
    3h
  • English
Price details
¥22,199 x 1 Adult¥22,199
Total
Price is ¥22,199
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What's included, what's not

  • What's includedWhat's included
    Guided tour of a traditional Apulian vineyard estate
  • What's includedWhat's included
    Welcome briefing under a centuries-old oak tree
  • What's includedWhat's included
    Walk through scenic vineyards in the heart of the Itria Valley
  • What's includedWhat's included
    Introduction to local grape varieties and sustainable farming
  • What's includedWhat's included
    Visit to a modern, eco-conscious winery
  • What's includedWhat's included
    Step-by-step explanation of the winemaking process
  • What's includedWhat's included
    Guided wine tasting (3 to 7 wines depending on option)
  • What's includedWhat's included
    Food pairing with authentic local products (taralli, olives, cheeses, EVO oil, friselline)
  • What's includedWhat's included
    Expert local guide with insider knowledge
  • What's includedWhat's included
    Small-group or intimate atmosphere
  • What's includedWhat's included
    Seasonal wine selection for a unique, ever-changing experience
  • What's excludedWhat's excluded
    Hotel pickup & drop-off (available on request)
  • What's excludedWhat's excluded
    Extra wine or bottle purchases (available on site)
  • What's excludedWhat's excluded
    Private upgrades or customized experiences (on request)
  • What's excludedWhat's excluded
    Full meals beyond tasting inclusions
  • What's excludedWhat's excluded
    Tips and personal expenses

What you can expect

Discover one of the best wine tasting experiences in Puglia, set in the heart of the beautiful Itria Valley, surrounded by vineyards, ancient olive trees, and the iconic trulli.

Whether you're staying in Alberobello, Monopoli, Polignano a Mare, Ostuni, or Locorotondo, this experience offers the perfect opportunity to discover authentic Apulian wines, local traditions, and regional gastronomy.

Enjoy a guided visit to a modern winery and its underground barrel cellar while learning about every stage of the winemaking process, from grape harvesting to bottling. Discover native grape varieties such as Primitivo, Negroamaro, Verdeca, and Susumaniello, and taste carefully selected wines paired with traditional local specialties.

Activities vary depending on the option selected. Please read the package details below before booking.

Choose Your Experience

Classic (1h15)
Perfect for a first introduction to Apulian wines.
• Guided winery visit
• Underground cellar visit
• Tasting of 3 wines
• Taralli, olives, local cheeses, and extra virgin olive oil

Premium (1h30)
A richer food and wine experience.
• Guided winery visit
• Underground cellar visit
• Tasting of 4 wines
• Light lunch with focaccia, friselline, cheeses, and cured meats

Deluxe (2h)
Ideal for wine lovers seeking a more complete tasting.
• Guided winery visit
• Underground cellar visit
• Tasting of 5 wines
• Enhanced selection of local specialties

VIP (2h30)
The ultimate wine experience in the Itria Valley.
Includes everything in the Deluxe package, plus:
• Exclusive guided visit to the Santa Rosa Vineyard, the largest vineyard in the Itria Valley
• Tasting of 7 premium wines
• Premium light lunch

Why You'll Love This Experience

• One of the most authentic wine tastings in Puglia
• Small groups for a more personal experience
• Expert local guide
• Traditional winery with modern production techniques
• Premium wines made from native grape varieties
• Authentic Apulian food pairings
• Easy to reach from Alberobello, Monopoli, Ostuni, and Polignano a Mare

Important: The vineyard visit is included exclusively in the VIP Experience. The Classic, Premium, and Deluxe options include the winery visit, underground cellar tour, wine tasting, and food pairing, but do not include the guided walk through the vineyard.

Book now and discover the authentic flavors of Puglia through an unforgettable wine experience in the heart of the Itria Valley.

Location

Activity location

  • LOB_ACTIVITIESLOB_ACTIVITIES
    • Martina Franca
    • Martina Franca, Puglia, Italy

Meeting/Redemption Point

  • PEOPLEPEOPLE
    • P6FV+M64, 74015 Carpari TA, Italia | The meeting point is clearly indicated at the entrance of our estate, located in the heart of the Itria Valley. Upon arrival, guests will be welcomed by a member of our staff at the main gate. The guide will be wearing a name badge and will be easily recognizable.
    • Carpari, Puglia, Italy