{"id":8685,"date":"2025-10-16T10:22:12","date_gmt":"2025-10-16T09:14:45","guid":{"rendered":"https:\/\/www.expedia.co.jp\/newsroom\/?p=8685"},"modified":"2025-10-16T11:01:55","modified_gmt":"2025-10-16T11:01:55","slug":"unpack26-jp","status":"publish","type":"post","link":"https:\/\/www.expedia.co.jp\/newsroom\/unpack26-jp\/","title":{"rendered":"\u3010\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u30fb\u30b0\u30eb\u30fc\u30d7\u30112026\u5e74\u306e\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u300cUnpack \u201926\u300d\u3092\u767a\u8868"},"content":{"rendered":"\n

\u300c\u30b9\u30dd\u30fc\u30c4\u89b3\u6226\u306e\u65c5\u300d\u300c\u30ea\u30ce\u30d9\u5bbf\u30b9\u30c6\u30a4\u300d\u300c\u30db\u30c6\u30eb\u30db\u30c3\u30d4\u30f3\u30b0\u300d\u306a\u3069\u304c\u30c8\u30ec\u30f3\u30c9\u306b\u306a\u308b\u3068\u4e88\u6e2c<\/strong>
\u3000\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u30fb\u30b0\u30eb\u30fc\u30d7\u306f\u3053\u306e\u305f\u3073\u30012026\u5e74\u306e\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u300cUnpack \u201926\u300d \u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u300cUnpack \u201926\u300d \u306f\u3001\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2<\/a>\u3068\u30db\u30c6\u30eb\u30ba\u30c9\u30c3\u30c8\u30b3\u30e0<\/a>\u3092\u542b\u3080\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u30fb\u30b0\u30eb\u30fc\u30d7\u5185\u306e\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3001\u65e5\u672c\u3092\u542b\u3080\u4e16\u754c18\u5730\u57df\u306b\u304a\u3051\u308b24,000\u540d\u306e\u65c5\u884c\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u304d\u30012026\u5e74\u306e\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u30925\u3064\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\uff1c<\/strong>2026<\/strong>\u5e74\u7248\u300c\u4eca\u5e74\u306e\u6ce8\u76ee\u65c5\u884c\u5148\u300d\uff1e<\/strong><\/strong><\/p>\n\n\n\n

 <\/strong><\/td>\u65c5\u884c\u5148<\/strong><\/strong><\/td>\u691c\u7d22<\/strong><\/strong> \u5897\u52a0\u7387<\/strong><\/strong><\/td> <\/strong><\/td>\u65c5\u884c\u5148<\/strong><\/strong><\/td>\u691c\u7d22<\/strong><\/strong> \u5897\u52a0\u7387<\/strong><\/strong><\/td><\/tr>
1<\/td>\u30a2\u30e1\u30ea\u30ab\u30fb\u30d3\u30c3\u30b0 \u30b9\u30ab\u30a4<\/a>\uff08\u2605\uff09<\/td>+92%<\/td>6<\/td>\u30a2\u30e1\u30ea\u30ab\u30fb\u30d5\u30a9\u30fc\u30c8 \u30a6\u30a9\u30eb\u30c8\u30f3 \u30d3\u30fc\u30c1<\/a><\/td>+45%<\/td><\/tr>
2<\/td>\u65e5\u672c\u30fb\u6c96\u7e04<\/a>\uff08\u2605\uff09<\/td>+71%<\/td>7<\/td>\u30ab\u30ca\u30c0\u30fb\u30e6\u30fc\u30af\u30eb\u30a8\u30ec\u30c3\u30c8<\/a>\uff08\u2605\uff09<\/td>+44%<\/td><\/tr>
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\n\n\n\n

[1]<\/a> \u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u30012024\/1\/1\uff5e12\/31\u30682025\/1\/1\uff5e12\/31\u306b\u691c\u7d22\u3055\u308c\u305f\u65c5\u884c\u4ef6\u6570\u306e\u6bd4\u8f03<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\uff1c<\/strong>Hotels.com<\/strong>\u304c\u304a\u3059\u3059\u3081\u3059\u308b\u300c\u30ea\u30ce\u30d9\u5bbf\u30b9\u30c6\u30a4\u300d\u304c\u3067\u304d\u308b\u30db\u30c6\u30eb<\/strong>10<\/strong>\u9078\uff1e<\/strong><\/strong><\/p>\n\n\n\n

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\n\n\n\n

[1]<\/a> Hotels.com\u306b\u304a\u3051\u308b2024\/1\/1\uff5e12\/31\u30682025\/1\/1\uff5e12\/31\u306e\u671f\u9593\u306e\u691c\u7d22\u6570\u306e\u6bd4\u8f03<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

\u30002026\u5e74\u306f\u30a4\u30ae\u30ea\u30b9\u306e\u30e8\u30fc\u30af\u30b7\u30e3\u30fc\u306e\u306a\u3060\u3089\u304b\u306a\u4e18\u9675\u5730\u5e2f\u3084\u30af\u30ed\u30a2\u30c1\u30a2\u306e\u58ee\u5927\u306a\u6d77\u5cb8\u7dda\u306a\u3069\u3001\u4e16\u754c\u4e2d\u306e\u9b45\u529b\u7684\u306a\u65c5\u884c\u5148\u304c\u4eba\u6c17\u3092\u96c6\u3081\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6620\u753b\u3084\u30c9\u30e9\u30de\u3067\u5fc3\u3092\u3068\u304d\u3081\u304b\u305b\u305f\u98a8\u666f\u306b\u3001\u5b9f\u969b\u306b\u8db3\u3092\u904b\u3093\u3067\u307f\u307e\u305b\u3093\u304b\u3002<\/p>\n\n\n\n

\uff1c\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u304c\u304a\u3059\u3059\u3081\u3059\u308b\u300c\u30ed\u30b1\u5730\u5de1\u308a\u65c5<\/strong>2026<\/strong>\u300d\u306e\u65c5\u884c\u5148\uff1e<\/strong><\/strong><\/p>\n\n\n\n

\u65c5\u884c\u5148<\/strong><\/strong><\/td><\/tr>
\u30a4\u30ae\u30ea\u30b9\u30fb\u30e8\u30fc\u30af\u30b7\u30e3\u30fc<\/a><\/td><\/tr>
\u30a4\u30bf\u30ea\u30a2\u30fb\u30c8\u30b9\u30ab\u30fc\u30ca<\/a><\/td><\/tr>
\u30b5\u30e2\u30a2<\/a><\/td><\/tr>
\u30af\u30ed\u30a2\u30c1\u30a2\u30fb\u30c0\u30eb\u30de\u30c1\u30a2\u6d77\u5cb8<\/a><\/td><\/tr>
\u30ae\u30ea\u30b7\u30e3\u30fb\u30da\u30ed\u30dd\u30cd\u30bd\u30b9\u534a\u5cf6<\/a><\/td><\/tr>
\u30a2\u30e1\u30ea\u30ab\u30fb\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9<\/a><\/td><\/tr>
\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u30fb\u30a6\u30a7\u30ea\u30f3\u30c8\u30f3<\/a><\/td><\/tr>
\u30d5\u30a3\u30ea\u30d4\u30f3\u30fb\u30d1\u30e9\u30ef\u30f3\u5cf6<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u30fbUnpack \u201926 \u7279\u8a2d\u30b5\u30a4\u30c8\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n

<Unpack\u2019 26 Q&A><\/strong><\/p>\n\n\n\n

Q1. <\/strong>\u300c<\/strong>Unpack\u2019 26<\/strong>\u300d\u3068\u306f\uff1f<\/strong><\/strong><\/p>\n\n\n\n

A1. \u300cUnpack \u201926\u300d\u306f\u3001\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u30fb\u30b0\u30eb\u30fc\u30d7\u304c\u6bce\u5e74\u767a\u8868\u3057\u3066\u3044\u308b\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2<\/a>\u3068\u30db\u30c6\u30eb\u30ba\u30c9\u30c3\u30c8\u30b3\u30e0<\/a>\u3092\u542b\u3080\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u30fb\u30b0\u30eb\u30fc\u30d7\u5185\u306e\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3001\u65e5\u672c\u3092\u542b\u3080\u4e16\u754c18\u5730\u57df\u306b\u304a\u3051\u308b24,000\u540d\u306e\u65c5\u884c\u8005\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u304d\u30012026\u5e74\u306e\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

Q2. <\/strong>\u300c<\/strong>Unpack \u201926<\/strong>\u300d\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3084\u8abf\u67fb\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/p>\n\n\n\n

A2. \u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2<\/a>\u3068\u30db\u30c6\u30eb\u30ba\u30c9\u30c3\u30c8\u30b3\u30e0<\/a>\u306e\u6570\u767e\u4e07\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5229\u7528\u30c7\u30fc\u30bf\u3001\u304a\u3088\u3073Market Research Society\uff08\u5e02\u5834\u8abf\u67fb\u5354\u4f1a\uff09\u306e\u884c\u52d5\u898f\u7bc4\u306b\u57fa\u3065\u304d\u3001OnePoll\u304c\u5b9f\u65bd\u3057\u305f\u7b2c\u4e09\u8005\u8abf\u67fb\u306e\u7d50\u679c\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002\u65c5\u884c\u8005\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u4e88\u7d04\u50be\u5411\u3001\u6587\u5316\u7684\u306a\u52d5\u5411\u306b\u57fa\u3065\u304f\u5206\u6790\u7d50\u679c\u3092\u88cf\u4ed8\u3051\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

Q3. <\/strong>\u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30c8\u30e9\u30d9\u30eb\u30fb\u30d8\u30eb\u30b9\u30c1\u30a7\u30c3\u30af\u300d\u3068\u306f\uff1f\u300c<\/strong>Unpack <\/strong>\u2019 <\/strong>26<\/strong>\u300d\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/p>\n\n\n\n

A3. \u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u306e\u65b0\u3057\u3044\u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30c8\u30e9\u30d9\u30eb\u30fb\u30d8\u30eb\u30b9\u30c1\u30a7\u30c3\u30af\u300d\u306f\u3001\u65c5\u884c\u8005\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u5730\u57df\u793e\u4f1a\u3084\u74b0\u5883\u3078\u306e\u8ca0\u62c5\u8efd\u6e1b\u306b\u914d\u616e\u3057\u3066\u3044\u308b\u65c5\u884c\u5148\u3092\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u4e16\u754c\u65c5\u884c\u30c4\u30fc\u30ea\u30ba\u30e0\u5354\u8b70\u4f1a\uff08WTTC\uff09\u304c\u5b9a\u3081\u305f\u300c\u6301\u7d9a\u53ef\u80fd\u306a\u89b3\u5149\u7ba1\u7406\u306e6\u3064\u306e\u539f\u5247\u300d\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u30aa\u30fc\u30d0\u30fc\u30c4\u30fc\u30ea\u30ba\u30e0\u306e\u7de9\u548c\u306b\u3082\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u300c\u4eca\u5e74\u306e\u6ce8\u76ee\u65c5\u884c\u5148\u300d\u306e\u3046\u3061\u3001\u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30c8\u30e9\u30d9\u30eb\u30fb\u30d8\u30eb\u30b9\u30c1\u30a7\u30c3\u30af\u300d\u306b\u8a8d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u65c5\u884c\u5148\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u30016\u3064\u306e\u539f\u5247\u3059\u3079\u3066\u3092\u6e80\u305f\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3084\u3001\u8a55\u4fa1\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u304c\u307e\u3060\u63c3\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u65c5\u884c\u5148\u3082\u9b45\u529b\u7684\u306a\u65c5\u884c\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30a8\u30af\u30b9\u30da\u30c7\u30a3\u30a2\u306f\u591a\u69d8\u306a\u9078\u629e\u80a2\u3092\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u89b3\u5149\u306e\u63a8\u9032\u306b\u8ca2\u732e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Q4. <\/strong>\u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30c8\u30e9\u30d9\u30eb\u30fb\u30d8\u30eb\u30b9\u30c1\u30a7\u30c3\u30af\u300d\u3067\u306f\u3001\u65c5\u884c\u5148\u306f\u3069\u306e\u3088\u3046\u306a\u57fa\u6e96\u3067\u9078\u3070\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/p>\n\n\n\n

A4. \u300c\u30b9\u30de\u30fc\u30c8\u30fb\u30c8\u30e9\u30d9\u30eb\u30fb\u30d8\u30eb\u30b9\u30c1\u30a7\u30c3\u30af\u300d\u306f\u3001\u65c5\u884c\u8005\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u5730\u57df\u793e\u4f1a\u3084\u74b0\u5883\u3078\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u8a55\u4fa1\u306f\u3001\u4e16\u754c\u65c5\u884c\u30c4\u30fc\u30ea\u30ba\u30e0\u5354\u8b70\u4f1a\uff08WTTC\uff09\u304c\u5b9a\u3081\u305f\u4ee5\u4e0b\u306e6\u3064\u306e\u539f\u5247\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
  1. \u9069\u5207\u306a\u6a29\u9650\u3068\u8cc7\u91d1\u3092\u6301\u3064\u89b3\u5149\u7ba1\u7406\u6a5f\u95a2\u304c\u3042\u308b\u304b<\/li>\n\n\n\n
  2. \u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u5171\u6709\u3055\u308c\u305f\u89b3\u5149\u306e\u30d3\u30b8\u30e7\u30f3\u304c\u3042\u308b\u304b<\/li>\n\n\n\n
  3. \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u8a08\u753b\u304c\u7acb\u3066\u3089\u308c\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
  4. \u89b3\u5149\u306e\u5f71\u97ff\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u76e3\u8996\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
  5. \u89b3\u5149\u53ce\u76ca\u304c\u5730\u57df\u306b\u900f\u660e\u306b\u9084\u5143\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n\n\n\n
  6. \u5730\u57df\u4f4f\u6c11\u304c\u89b3\u5149\u306b\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u53c2\u52a0\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n<\/ol>\n\n\n\n

    \u3053\u308c\u3089\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3059\u65c5\u884c\u5148\u306f\u3001\u89b3\u5149\u3092\u6301\u7d9a\u53ef\u80fd\u306b\u7ba1\u7406\u3057\u3001\u5730\u57df\u74b0\u5883\u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u5730\u57df\u793e\u4f1a\u3092\u652f\u3048\u308b\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002WTTC\u306e\u8abf\u67fb\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

    Q5. <\/strong>\u300c<\/strong>Unpack\u2019 26<\/strong>\u300d\u3067\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/p>\n\n\n\n

    A5. 2026\u5e74\u306e\u65c5\u884c\u30c8\u30ec\u30f3\u30c9\u306f\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002<\/p>\n\n\n\n