Samseong-dong

Seoul
Samseong-dong showing a city and outdoor art as well as a small group of people
With one of Asia’s biggest underground malls, sky-high buildings and international brands, this glitzy Seoul district is also the unlikely home of several historic sites.

Visit Seoul’s Samseong-dong area to discover different facets of the South Korean capital’s character all at once. Home to the massive COEX Convention and Exhibition Center, the district draws countless suited men and women daily. Alongside the purposeful businesspeople, thousands of shoppers drift down the corridors of the underground COEX Shopping Mall. Elsewhere, peaceful sites of historic and religious significance offer a complete change of pace.

Whether or not you plan to spend money, a visit to the impressive COEX Shopping Mall is an entertaining activity. Wander the brightly lit hallways of one of the largest underground shopping malls in Asia, stopping in the many stores selling unusual items or unique local brands. When you get hungry, dine at one of the mall’s dozens of restaurants. Bring the kids and set aside time to meet the beautiful marine creatures that live in the COEX Aquarium.

There is no need to venture out of the complex to find after-dark entertainment. Enjoy a movie at the mall’s Megabox theater or see a live musical at the COEX Artium.

Above ground, explore streets lined with futuristic towering buildings. Look up and see office workers at their desks behind hundreds of windows. When you are ready to escape the urban environment, stroll through the leafy Seolleung Burial Grounds. As well as being very scenic, this green space has historic importance, as it was built for the Joseon Dynasty monarchs.

Another place to find peace in Samseong-dong is the beautiful Bongeunsa Temple, which is over 1,000 years old. Plan ahead and you can even stay here. The Bongeunsa templestay program allows visitors to sleep in the building and follow the daily rhythms of the lives led by Buddhist monks.

Reach all of Samseong-dong’s attractions easily from Samseong station, which is well connected to the rest of the city. Allow ample time to explore the subterranean reaches of this area, as their size is not to be underestimated.


Popular places to visit

Things to do


Samseong-dong Hotel Deals

L7 Gangnam
L7 Gangnam
4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is ¥17,785 per night from Apr 28 to Apr 29
¥17,785
per night
Apr 28 - Apr 29
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and breakfast. Our guests praise the helpful staff and the clean rooms in ...
9/10 Wonderful! (1,023 reviews)
"Great hotel and location is A1. This will be my hotel every time I stay in Seoul. The view is also A1"

Reviewed on Mar 24, 2024

L7 Gangnam
Grand InterContinental Seoul Parnas, an IHG Hotel
Grand InterContinental Seoul Parnas, an IHG Hotel
5 out of 5
521, Teheran-ro, Gangnam-gu, Seoul, Seoul
The price is ¥38,247 per night from Apr 28 to Apr 29
¥38,247
per night
Apr 28 - Apr 29
Stay at this business-friendly hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our ...
9.4/10 Exceptional! (1,009 reviews)
"Always to the best go to hotel in Seoul"

Reviewed on Mar 24, 2024

Grand InterContinental Seoul Parnas, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
InterContinental Seoul COEX, an IHG Hotel
5 out of 5
524, Bongeunsa-ro, Gangnam-gu, Seoul, Seoul
The price is ¥32,060 per night from Apr 21 to Apr 22
¥32,060
per night
Apr 21 - Apr 22
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 3 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9.2/10 Wonderful! (1,175 reviews)
"We had an excellent stay here. Very convenient with the shopping mall and subway station connected. No complaints."

Reviewed on Mar 25, 2024

InterContinental Seoul COEX, an IHG Hotel
Shilla Stay Samsung
Shilla Stay Samsung
4 out of 5
506, Yeongdong-daero, Seoul, Seoul
The price is ¥20,530 per night from Apr 21 to Apr 22
¥20,530
per night
Apr 21 - Apr 22
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast. Our guests praise the clean rooms in our reviews. Popular attractions ...
8.4/10 Very Good! (880 reviews)
"Love the staff. Asked ckeaning lady for extra towels which she didnt have in her cart she went and got the extras for me. The only down was that there is no ice bucket in room, wine served warm at bar. And they close early. But there is a convience store right around corner to pickup snacks.😊 have ..."

Reviewed on Mar 26, 2024

Shilla Stay Samsung
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is ¥33,466 per night from Apr 11 to Apr 12
¥33,466
per night
Apr 11 - Apr 12
Stay at this luxury hotel in Seoul. Enjoy free WiFi, an outdoor pool, and 6 restaurants. Our guests praise the property condition in our reviews. Popular attractions ...
8.6/10 Excellent! (1,012 reviews)
"Luxurious but limited amenities. Overpriced and limited dining. Bathroom fixtures difficult to operate. Shower temperature fluctuating"

Reviewed on Mar 29, 2024

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ¥20,463 per night from Mar 31 to Apr 1
¥20,463
per night
Mar 31 - Apr 1
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a children's pool, and a fitness center. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,906 reviews)
"Ena Hotel is conveniently located for shopping, dining snd public transportation. The hotel staff are very professional, courteous and very helpful. Hotel is very clean and room I stayed was spacious. I arrived at around 7:30pm with my Aunt, however, there was no one yo assist us yo carry put 5 luggage ..."

Reviewed on Mar 23, 2024

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Samseong-dong

Gangnam featuring outdoor art

Gangnam-gu

4.5/5(668 area reviews)

Travelers love Gangnam-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station. You might spend time checking out top sights like Starfield COEX Mall and Bongeunsa Temple.

Gangnam-gu
Jamsil-dong as well as a couple

Jamsil-dong

Noted for its shopping and restaurants, there's plenty to explore in Jamsil-dong. Top attractions like Lotte World and Jamsil Baseball Stadium are major draws, and you can hop on the metro at Samjeon Station or Jamsilsaenae Station to see more of the city.

Jamsil-dong
Olympic Park showing landscape views, a garden and a city

Songpa-gu

4.5/5(74 area reviews)

Spend some time visiting places like Lotte World while getting to know Songpa-gu, and be sure to check out the abundant dining options. You can hop aboard the metro at Jamsil Station or Mongchontoseong Station to see more of the area.

Songpa-gu
Seocho-gu featuring a bridge, a river or creek and modern architecture

Seocho-gu

4.5/5(32 area reviews)

Travelers choose Seocho-gu for its abundant dining options. Hop aboard the metro at Yangjae Station or Nambu Bus Terminal Station and check out top sights like Gangnam-daero.

Seocho-gu
Itaewon which includes street scenes as well as a couple

Itaewon-dong

3/5(1 area review)

Take time in Itaewon-dong to visit attractions like Itawon Street and Seoul Central Mosque. You might also appreciate the abundant dining options, and you can hop on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Chegiil-tong which includes flowers

Dongdaemun-gu

4/5(44 area reviews)

Dongdaemun-gu is a destination travelers like for its shopping, and you might hop aboard the metro at Yongdu Station or Jegi-dong Station to explore sights like Gyeongdong Market.

Dongdaemun-gu

Samseong-dong