Insa-dong

Seoul
Insadong featuring a city and shopping as well as a small group of people
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries. 

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighborhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 meters) of shops selling crafts and pottery. 

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu. 

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Insa-dong Hotel Deals

Toyoko Inn Seoul Yeongdeungpo
Toyoko Inn Seoul Yeongdeungpo
3 out of 5
293, Singil-ro, Yeongdeungpo-gu, Seoul
The price is ¥8,796 per night from May 6 to May 7
¥8,796
per night
May 6 - May 7
Stay at this 3-star business-friendly hotel in Seoul. Enjoy free breakfast, free WiFi, and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (1,008 reviews)
Comfortable for solo travel
"Hotel is great, staff is very friendly. My room was comfortable enough for me, shower was easy to work with. They gave me fresh towels and water daily. Breakfast was good. My biggest peeve was you can hear the water running sometimes but other than that I had a very comfortable stay."

Reviewed on Apr 16, 2024

Toyoko Inn Seoul Yeongdeungpo
AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is ¥14,026 per night from May 20 to May 21
¥14,026
per night
May 20 - May 21
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (176 reviews)
"Very happy with the amenities surrounding hotel - supermarket right next door, lots of eateries and shops in the area, airport shuttle bus is 5-10mins walk and subway is 5 mins walk. Easy walking distance to many main tourist attractions."

Reviewed on Apr 7, 2024

AMID HOTEL SEOUL
ENA Suite Hotel Namdaemun
ENA Suite Hotel Namdaemun
4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is ¥17,305 per night from Apr 21 to Apr 22
¥17,305
per night
Apr 21 - Apr 22
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a children's pool, and a fitness center. Our guests praise the helpful staff and the clean ...
9.2/10 Wonderful! (1,964 reviews)
"It was ok ,nothing espectacular about it"

Reviewed on Apr 17, 2024

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul
Grand Hyatt Seoul
5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is ¥45,041 per night from May 6 to May 7
¥45,041
per night
May 6 - May 7
Stay at this spa hotel in Seoul. Enjoy free WiFi, an outdoor pool, and 6 restaurants. Our guests praise the property condition in our reviews. Popular attractions ...
8.6/10 Excellent! (1,001 reviews)
"Fantastic property. Location is not that convenient for subway"

Reviewed on Apr 10, 2024

Grand Hyatt Seoul
LOTTE City Hotel Myeongdong
LOTTE City Hotel Myeongdong
4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is ¥20,268 per night from May 6 to May 7
¥20,268
per night
May 6 - May 7
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, a rooftop terrace, and breakfast. Our guests praise the breakfast and the helpful staff ...
8.8/10 Excellent! (1,642 reviews)
"Very convenient location, staffs are extremely polite and friendly helpful . I definitely will come back for this hotel. Two thumbs up 😁"

Reviewed on Apr 16, 2024

LOTTE City Hotel Myeongdong
Lotte Hotel Seoul
Lotte Hotel Seoul
5 out of 5
30, Eulji-ro, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is ¥37,159 per night from May 12 to May 13
¥37,159
per night
May 12 - May 13
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and 5 restaurants. Our guests praise the breakfast and the helpful staff in our reviews. ...
9/10 Wonderful! (1,407 reviews)
"Excellent location!!"

Reviewed on Apr 15, 2024

Lotte Hotel Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighborhoods around Insa-dong

Insadong which includes interior views and art

Jongno-1.2.3.4 ga-dong

If you're spending time in Jongno-1.2.3.4 ga-dong, check out sights like Insa-dong or Jogyesa Temple and hop on the metro to see more the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market featuring signage

Jongno-gu

4.5/5(380 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Myeongdong showing shopping, street scenes and a city

Myeong-dong

5/5(2 area reviews)

Travelers love Myeong-dong for its popular shops, and you can see more of Seoul by jumping on the metro at Myeong-dong Station or Euljiro 1-ga Station. You might spend time checking out top sights like Myeongdong Street and Myeongdong Cathedral.

Myeong-dong
Dongdaemun Design Plaza featuring modern architecture as well as a couple

Jung-gu

4.5/5(1,180 area reviews)

Travelers love Jung-gu for its popular shops, and you can see more of Seoul by jumping on the metro at Euljiro 4-ga Station or Chungmuro Station. You might spend time checking out top sights like Myeongdong Street and Namdaemun Market.

Jung-gu
Dongdaemun History & Culture Park featuring a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Namdaemun Market which includes a city, street scenes and markets

Hoehyeon-dong

While you're in Hoehyeon-dong, take in top sights like Namdaemun Market and jump on the metro at Hoehyeon Station to see more of the city.

Hoehyeon-dong


Insa-dong