Florence, OR

Travel Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves. 

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you. 

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area. 

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime. 

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
The price is ¥18,009 per night from May 22 to May 23
¥18,009
per night
May 22 - May 23
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8/10 Very Good! (1,006 reviews)
"Property was clean and a convenient stop on our trip along the Oregon coast! All laminate flooring in the halls made every sound echo. The ice machine was right outside our door, and the flooring amplified that sound of that as well."

Reviewed on May 17, 2024

Quality Inn Florence
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is ¥31,908 per night from May 22 to May 23
¥31,908
per night
May 22 - May 23
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.4/10 Very Good! (1,002 reviews)
"I love the fact is right on the beach."

Reviewed on May 12, 2024

Driftwood Shores Resort And Conference Center
Best Western Pier Point Inn
Best Western Pier Point Inn
2.5 out of 5
85625 Highway 101, Florence, OR
The price is ¥31,128 per night from May 23 to May 24
¥31,128
per night
May 23 - May 24
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the pool in our ...
8.4/10 Very Good! (1,002 reviews)
"Stayed at this hotel as part of a road trip. Great view over the river and a ten minute walk over the bridge to the Old Town. The breakfast was excellent with omelette made to order."

Reviewed on May 16, 2024

Best Western Pier Point Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Fantastic home near the coast with private hot tub & enclosed yard
Fantastic home near the coast with private hot tub & enclosed yard
Florence
Stay at this vacation home in Florence. Enjoy a garden, patios, and an in-room coffeemaker. Popular attractions Heceta Beach and Sand Master Park are located ...
9/10 Wonderful! (31 reviews)
So nice!
"Beautiful home. Enjoyed the hot tub ❤️"

Reviewed on Jan 16, 2024

Fantastic home near the coast with private hot tub & enclosed yard
Little Beach Bungalow - ocean views, & 1  block to beach! WIFI. New wash & dryer
Little Beach Bungalow - ocean views, & 1 block to beach! WIFI. New wash & dryer
Florence
Stay at this vacation home in Florence. Enjoy patios, cable/satellite TV service, and an in-room coffeemaker. Our guests praise the clean rooms in our reviews. ...
10/10 Exceptional! (155 reviews)
Wonderful Cottage
"This is a beautiful and well-appointed beach cottage. We had everything we needed to make ourselves at home. The beds were soft and cozy, linens were high quality. The kitchen was fully stocked so that we could cook everything we needed. Tammy was really responsive and very considerate of our comfort. ..."

Reviewed on Apr 24, 2024

Little Beach Bungalow - ocean views, & 1 block to beach! WIFI. New wash & dryer
Overlooking Old Town yet In a Secluded Forest Setting
Overlooking Old Town yet In a Secluded Forest Setting
Florence
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and patios. Popular attractions Suislaw River Bridge and Siuslaw Pioneer Museum are located ...
8.2/10 Very Good! (100 reviews)
A little R&R
"This is our second stay. My husband and I love this house! It is absolutely peaceful. The dogs love it. We like to go to just unplug and spend time together. The only thing missing was a plug for the tub."

Reviewed on Apr 15, 2024

Overlooking Old Town yet In a Secluded Forest Setting
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Reviews of Florence

4.3
Top Destination
5 - Excellent
204
" "5 - Excellent 42.67782426778243%
4 - Good
230
" "4 - Good 48.11715481171548%
3 - Okay
38
" "3 - Okay 7.949790794979079%
2 - Disappointing
4
" "2 - Disappointing 0.8368200836820083%
1 - Terrible
2
" "1 - Terrible 0.41841004184100417%

4/5 - Good

Verified traveler
Jun 3, 2020

Had a very nice dinner (indoors even!). Parking was easy, and the people were nice.

5/5 - Excellent

Verified traveler
May 31, 2020

Great restaurants in Old Town Downtown!

5/5 - Excellent

Verified traveler
May 29, 2020

always loved florence !since my first visit.

3/5 - Okay

Verified traveler
May 21, 2020

Florence is okay. It’s not worth going to the Oregon Coast unless you’re a local, the oceans are too cold and it’s too busy.

4/5 - Good

Verified traveler
Feb 23, 2020

Florence was beautiful! Next time though we will go father north to Newport.

5/5 - Excellent

Verified traveler
Feb 16, 2020

Love the area food was great and people were friendly

Cities near Florence